Running a digital marketing agency means drowning in memberships. You’ve obtained one tool for email, an additional for funnels, another thing for SMS, and don’t even get me started on CRM systems. GoHighLevel showed up in 2018 promising to repair this mess, and truthfully, they may’ve really pulled it off.
I’ve spent significant time testing this platform, and while it’s not ideal, it does something most marketing software stops working at– it actually works the method agencies need it to function. Let me break down what you’re truly obtaining right here, What Is The Purpose of GoHighLevel.
What Is GoHighLevel?
Consider it as the Pocket knife for electronic marketing agencies. As opposed to spending for ClickFunnels, ActiveCampaign, Calendly, and 3 other devices, you obtain everything bundled with each other. The company runs out of Dallas and has been expanding like crazy because 2020.
Right here’s what caught my interest: it’s not simply one more funnel builder claiming to be a total remedy. They actually built proper CRM capability, actual SMS marketing devices, and appointment scheduling that doesn’t make you intend to toss your laptop computer out the window.
The drag-and-drop contractors work smoothly, the automation in fact discharges when it’s expected to, and you can white-label the whole thing for your clients. That last part becomes an enormous deal for agency owners.
Who Should Actually Use This Thing?
Let’s obtain actual about this. GoHighLevel works remarkably for sure businesses and absolutely sucks for others.
You’ll like it if you’re running an electronic marketing agency, doing associate marketing with funnels, running a training or consulting company, or managing a local service firm that lives and passes away by appointments. Dropshippers and single-product eCommerce shops likewise fit well right into what this system succeeds.
However if you’re running a massive online shop with numerous products? Avoid it. Need a content-heavy blog site with serious search engine optimization horse power? WordPress will offer you better. Handling intricate stock and satisfaction? Look somewhere else.
The system was literally designed for agencies managing several clients, which focus shows in every feature. If that’s not your globe, you’ll most likely feel like you’re forcing a square peg into a round hole.
The Features That Actually Matter
I’m not going to bore you with every single button and food selection choice. Allow’s talk about what makes a genuine difference in your everyday job.
The automation operations are legally remarkable. You can develop sequences that respond to what people actually do– clicked a web link, visited a web page, scheduled a call, whatever. String together emails, texts, landing pages, and schedule welcomes without touching a line of code. I’ve built some complicated stuff below, and it simply functions.
Email marketing does the job without unneeded intricacy. Templates fill quickly, the editor does not combat you, and segmentation options allow you target the right people. Absolutely nothing groundbreaking, yet it’s solid and dependable.
Currently, the CRM– this is where things obtain interesting. Many funnel builders add some basic contact management and call it a day. GoHighLevel actually tracks every little thing your leads do. Every web page they see, every form they fill out, every web link they click. You can see the whole client journey in one area, assign team members to certain get in touches with, and message individuals without opening your email.
SMS performance functions better than I anticipated. Two-way conversations, mass messaging, aesthetic editor– it’s all there and incorporated correctly with the remainder of the platform. When somebody texts back, it shows up in their get in touch with document along with every little thing else. Easy principle, yet the majority of systems can’t appear to figure it out.
How People Are Making Money With This
The white-label chance is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software program and offer month-to-month registrations. Some agencies are pulling in over a hundred grand regular monthly doing specifically this. You manage pricing, determine which features each membership level gets, and also charge added for SMS and email use.
Standard agency work ends up being extra profitable too. Unlimited sub-accounts indicate you can manage as lots of customers as you want for one flat cost. Build their funnels, set up automation, host their web sites– then bill monthly retainers. Your expenses remain dealt with while income ranges.
Selling electronic products and courses? The platform consists of membership website hosting with unlimited students and videos at no extra charge. Attach Red stripe for settlements and you’re off to the races.
Coaches and experts can finally automate the hectic job. Booking appointments, sending out tips, following up with prospects– it all occurs automatically. You concentrate on actual training as opposed to managing your calendar.
List building solutions range wonderfully here. Rotate up landing pages, forms, and reserving schedules for customers across various sectors. Exact same backend, personalized frontend. Rinse and repeat.
What It Costs and What You Obtain
The Starter plan runs ninety-seven bucks month-to-month and consists of two sub-accounts. Perfect for solo marketers or small agencies simply getting started. You get unlimited everything else– contacts, funnels, emails, the entire 9 yards.
Agency Unlimited jumps to 2 hundred ninety-seven dollars but removes sub-account limitations totally. Manage 10 clients or ten thousand, price remains the same. The math obtains actually eye-catching as you grow.
SaaS Pro sits at four ninety-seven regular monthly and unlocks the white-label resale alternative. Introduce your own software firm without developing anything from square one. Establish your very own prices, create tiered plans, maintain the profits What Is The Purpose of GoHighLevel
They offer a thirty-day trial via certain companions rather than the standard 2 weeks. Absolutely worth grabbing if you can discover it– offers you real time to check whatever appropriately.
The Excellent, The Bad and The Ugly
What jobs: You’re replacing multiple registrations with one login. The user interface remains constant whether you’re building funnels or websites. Unlimited sub-accounts for agencies produce outrageous scalability. The feature set covers ninety percent of what agencies really need.
What does not: Customer assistance can be shateringly slow. New users typically feel bewildered by the large number of features. Email integrations just work through SMTP rather than native connections. Fewer pre-built integrations contrasted to developed gamers.
The system gets in touch with Google, Facebook, Instagram, Stripe, Shopify, and others directly. Everything else experiences Zapier or Pabbly Link, which functions fine however includes another layer of intricacy.
Verdict: What Is The Purpose of GoHighLevel
Below’s my truthful take: GoHighLevel makes sense when you worth consolidation and workflow efficiency over having the absolute finest tool for every single solitary function. It’s actually good at what agencies require most and appropriate for everything else.
If you’re building funnels regularly, taking care of several customers, doing appointment-based selling, or sinking in software memberships, this platform is worthy of major factor to consider. The thirty-day trial offers you adequate time to move a customer or more and see exactly how it actually executes under real conditions.
The white-label angle opens reoccuring income streams that used to require substantial growth budgets. For ambitious agency owners, that alone warrants discovering the system.
But if you require sophisticated eCommerce features, content management firepower, or best-in-class tools for particular features, you’ll possibly end up supplementing GoHighLevel with other software program anyway. Because situation, the combination advantage mostly vanishes.
The platform prospers by being superb at core agency requires while being solid sufficient at every little thing else. Your decision boils down to whether that tradeoff matches your priorities. For lots of agencies, it absolutely does.