Running a digital marketing agency suggests drowning in subscriptions. You have actually got one tool for email, one more for funnels, something else for SMS, and do not also get me started on CRM systems. GoHighLevel showed up in 2018 encouraging to fix this mess, and honestly, they might’ve really pulled it off.
I’ve spent significant time screening this platform, and while it’s not excellent, it does something most marketing software program fails at– it in fact functions the means agencies require it to function. Let me break down what you’re really getting right here, What Is GoHighLevel Used For.
What Is GoHighLevel?
Think of it as the Pocket knife for electronic marketing agencies. Instead of paying for ClickFunnels, ActiveCampaign, Calendly, and 3 other tools, you get every little thing bundled with each other. The business runs out of Dallas and has actually been expanding like crazy since 2020.
Here’s what captured my focus: it’s not simply one more funnel builder claiming to be a complete remedy. They really built appropriate CRM performance, genuine SMS marketing devices, and appointment scheduling that does not make you intend to toss your laptop computer out the window.
The drag-and-drop contractors function smoothly, the automation actually terminates when it’s meant to, and you can white-label the whole thing for your customers. That tail end becomes a large offer for agency proprietors.
Who Should In Fact Use This Thing?
Let’s obtain real regarding this. GoHighLevel functions brilliantly for certain organizations and absolutely sucks for others.
You’ll like it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a coaching or consulting organization, or managing a neighborhood service business that lives and dies by appointments. Dropshippers and single-product eCommerce shops likewise fit well right into what this system succeeds.
Yet if you’re running a massive on-line store with numerous items? Avoid it. Need a content-heavy blog with serious search engine optimization horsepower? WordPress will certainly serve you much better. Managing complex inventory and satisfaction? Look elsewhere.
The platform was literally created for agencies taking care of numerous customers, and that focus shows in every feature. If that’s not your world, you’ll probably feel like you’re forcing a square secure right into a rounded hole.
The Features That Really Issue
I’m not going to bore you with every single button and food selection choice. Let’s discuss what makes a genuine difference in your day-to-day work.
The automation workflows are legitimately outstanding. You can construct sequences that respond to what people really do– clicked a web link, saw a web page, reserved a call, whatever. String with each other emails, texts, landing pages, and schedule invites without touching a line of code. I have actually built some complex things below, and it simply works.
Email marketing gets the job done without unnecessary intricacy. Templates fill quick, the editor doesn’t combat you, and division alternatives let you target the right people. Nothing groundbreaking, yet it’s solid and trustworthy.
Now, the CRM– this is where things get interesting. The majority of funnel building contractors slap on some fundamental contact monitoring and stop. GoHighLevel in fact tracks whatever your leads do. Every page they check out, every form they fill out, every web link they click. You can see the whole consumer journey in one location, appoint team members to details calls, and message individuals without opening your email.
SMS functionality works much better than I anticipated. Two-way conversations, mass messaging, aesthetic editor– it’s all there and incorporated appropriately with the remainder of the system. When someone texts back, it turns up in their call document together with whatever else. Simple concept, yet many systems can’t seem to figure it out.
How People Are Generating Income With This
The white-label opportunity is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and market monthly memberships. Some agencies are pulling in over a hundred grand regular monthly doing exactly this. You regulate pricing, make a decision which features each membership degree gets, and even bill additional for SMS and email usage.
Conventional agency job comes to be extra rewarding as well. Unlimited sub-accounts imply you can manage as many customers as you want for one flat fee. Build their funnels, set up automation, host their internet sites– after that bill regular monthly retainers. Your prices stay dealt with while profits scales.
Marketing digital products and programs? The platform includes membership website hosting with unlimited trainees and video clips at no extra fee. Connect Red stripe for repayments and you’re off to the races.
Trainers and experts can ultimately automate the hectic job. Booking visits, sending suggestions, following up with potential customers– it all happens automatically. You concentrate on real training as opposed to handling your calendar.
Lead generation solutions scale magnificently here. Spin up landing pages, forms, and scheduling calendars for clients throughout various sectors. Very same backend, customized frontend. Rinse and repeat.
What It Expenses and What You Get
The Starter plan runs ninety-seven dollars monthly and consists of 2 sub-accounts. Perfect for solo online marketers or small agencies simply getting going. You obtain unlimited everything else– calls, funnels, emails, the entire 9 yards.
Agency Unlimited jumps to 2 hundred ninety-seven dollars but removes sub-account restrictions totally. Manage 10 clients or 10 thousand, price stays the same. The math gets really eye-catching as you expand.
SaaS Pro rests at 4 ninety-seven regular monthly and opens the white-label resale option. Release your own software program firm without developing anything from square one. Set your own rates, produce tiered plans, keep the revenues What Is GoHighLevel Used For
They offer a thirty-day test through certain partners instead of the typical 2 weeks. Most definitely worth getting hold of if you can find it– provides you actual time to test whatever effectively.
The Excellent, The Bad and The Ugly
What jobs: You’re changing several registrations with one login. The user interface stays consistent whether you’re constructing funnels or sites. Unlimited sub-accounts for agencies create ridiculous scalability. The feature set covers ninety percent of what agencies in fact need.
What doesn’t: Customer assistance can be shateringly slow-moving. New individuals usually feel bewildered by the sheer variety of features. Email combinations just work through SMTP as opposed to native links. Less pre-built integrations compared to established players.
The system connects with Google, Facebook, Instagram, Stripe, Shopify, and others straight. Everything else experiences Zapier or Pabbly Attach, which functions penalty yet adds another layer of intricacy.
Verdict: What Is GoHighLevel Used For
Right here’s my straightforward take: GoHighLevel makes sense when you worth consolidation and workflow effectiveness over having the outright finest tool for every solitary feature. It’s truly proficient at what agencies require most and adequate for whatever else.
If you’re constructing funnels routinely, taking care of several clients, doing appointment-based selling, or sinking in software program memberships, this system should have significant consideration. The thirty-day test offers you adequate time to migrate a client or 2 and see how it actually performs under real problems.
The white-label angle opens up repeating profits streams that utilized to require enormous advancement budget plans. For ambitious agency owners, that alone validates exploring the platform.
However if you require sophisticated eCommerce features, content management firepower, or best-in-class devices for specific features, you’ll most likely end up supplementing GoHighLevel with various other software program anyway. Because situation, the consolidation advantage largely disappears.
The system prospers by being exceptional at core agency requires while being strong sufficient at everything else. Your choice boils down to whether that tradeoff matches your priorities. For lots of agencies, it absolutely does.