Running a digital marketing agency suggests drowning in registrations. You’ve got one tool for email, one more for funnels, another thing for text, and do not also get me started on CRM systems. GoHighLevel turned up in 2018 appealing to fix this mess, and honestly, they could’ve really pulled it off.
I have actually spent significant time testing this system, and while it’s not perfect, it does something most marketing software program falls short at– it really works the method agencies need it to function. Let me break down what you’re really obtaining below, What Are The Disadvantages of GoHighLevel.
What Is GoHighLevel?
Think of it as the Swiss Army knife for digital marketing agencies. As opposed to spending for ClickFunnels, ActiveCampaign, Calendly, and three various other devices, you obtain whatever bundled with each other. The business operates out of Dallas and has actually been expanding like crazy because 2020.
Below’s what caught my focus: it’s not simply one more funnel builder making believe to be a full solution. They in fact constructed proper CRM functionality, actual SMS marketing devices, and appointment scheduling that doesn’t make you want to throw your laptop out the window.
The drag-and-drop building contractors function efficiently, the automation really terminates when it’s intended to, and you can white-label the entire thing for your customers. That tail end becomes a large deal for agency owners.
Who Should Actually Utilize This Point?
Let’s obtain actual concerning this. GoHighLevel works remarkably for certain companies and absolutely sucks for others.
You’ll like it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a training or consulting organization, or taking care of a local service business that lives and dies by consultations. Dropshippers and single-product eCommerce shops additionally fit perfectly right into what this platform succeeds.
But if you’re running a large online shop with hundreds of products? Miss it. Required a content-heavy blog with serious search engine optimization horse power? WordPress will offer you better. Taking care of complex inventory and gratification? Look in other places.
The platform was literally developed for agencies managing numerous clients, which emphasis shows in every feature. If that’s not your globe, you’ll most likely feel like you’re compeling a square secure into a round hole.
The Features That In Fact Issue
I’m not mosting likely to birthed you with every switch and food selection alternative. Allow’s talk about what makes a real difference in your daily job.
The automation workflows are properly remarkable. You can build sequences that react to what individuals really do– clicked a link, checked out a web page, scheduled a call, whatever. String together emails, messages, landing pages, and schedule welcomes without touching a line of code. I have actually constructed some intricate things below, and it just functions.
Email marketing finishes the job without unnecessary intricacy. Templates fill fast, the editor doesn’t combat you, and division alternatives allow you target the right people. Absolutely nothing groundbreaking, yet it’s solid and dependable.
Now, the CRM– this is where things get interesting. Many funnel builders slap on some standard call administration and call it a day. GoHighLevel actually tracks whatever your leads do. Every page they check out, every kind they submit, every link they click. You can see the whole client trip in one location, designate team members to details contacts, and message individuals without opening your email.
SMS functionality works better than I expected. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated appropriately with the rest of the system. When somebody messages back, it shows up in their contact document together with everything else. Basic concept, but most systems can not seem to figure it out.
How People Are Earning Money With This
The white-label possibility is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your very own software and market regular monthly memberships. Some agencies are drawing in over a hundred grand regular monthly doing precisely this. You regulate pricing, determine which features each membership level obtains, and even charge added for SMS and email usage.
Conventional agency job comes to be a lot more profitable too. Unlimited sub-accounts imply you can handle as several customers as you desire for one flat charge. Build their funnels, established automation, host their websites– then bill month-to-month retainers. Your prices stay repaired while earnings scales.
Offering digital items and courses? The platform consists of membership site hosting with unlimited pupils and video clips at no additional fee. Link Stripe for payments and you’re off to the races.
Trainers and experts can finally automate the hectic work. Reserving appointments, sending pointers, following up with potential customers– all of it happens instantly. You concentrate on actual training instead of managing your calendar.
Lead generation solutions scale wonderfully right here. Rotate up landing pages, forms, and reserving calendars for customers throughout various industries. Very same backend, personalized frontend. Rinse and repeat.
What It Prices and What You Obtain
The Starter plan runs ninety-seven bucks month-to-month and consists of two sub-accounts. Perfect for solo online marketers or tiny agencies simply starting. You obtain unlimited every little thing else– contacts, funnels, emails, the entire 9 yards.
Agency Unlimited leaps to two hundred ninety-seven bucks yet gets rid of sub-account limitations completely. Take care of ten clients or ten thousand, rate remains the same. The mathematics gets really eye-catching as you expand.
SaaS Pro rests at 4 ninety-seven month-to-month and opens the white-label resale choice. Introduce your own software program firm without building anything from scratch. Set your very own costs, develop tiered plans, maintain the profits What Are The Disadvantages of GoHighLevel
They supply a thirty-day trial via particular companions instead of the typical 2 weeks. Definitely worth grabbing if you can locate it– gives you real time to check whatever effectively.
The Good, The Bad and The Ugly
What jobs: You’re changing multiple subscriptions with one login. The user interface stays consistent whether you’re constructing funnels or internet sites. Unlimited sub-accounts for agencies create ridiculous scalability. The feature set covers ninety percent of what agencies actually require.
What doesn’t: Consumer support can be shateringly sluggish. New individuals typically feel bewildered by the large variety of features. Email integrations only resolve SMTP as opposed to indigenous connections. Less pre-built assimilations compared to established players.
The platform gets in touch with Google, Facebook, Instagram, Red Stripe, Shopify, and others directly. Every little thing else goes through Zapier or Pabbly Link, which works penalty however includes one more layer of intricacy.
Verdict: What Are The Disadvantages of GoHighLevel
Right here’s my truthful take: GoHighLevel makes good sense when you worth loan consolidation and workflow performance over having the absolute ideal device for each single function. It’s really proficient at what agencies need most and sufficient for everything else.
If you’re constructing funnels frequently, handling several clients, doing appointment-based marketing, or drowning in software program subscriptions, this system is entitled to major factor to consider. The thirty-day trial provides you sufficient time to migrate a customer or 2 and see just how it really does under genuine conditions.
The white-label angle opens up persisting income streams that utilized to call for huge development spending plans. For ambitious agency proprietors, that alone justifies discovering the platform.
But if you require advanced eCommerce features, content administration firepower, or best-in-class devices for certain functions, you’ll most likely end up supplementing GoHighLevel with other software anyhow. In that instance, the loan consolidation advantage mainly vanishes.
The system does well by being outstanding at core agency needs while being strong sufficient at every little thing else. Your choice comes down to whether that tradeoff matches your priorities. For many agencies, it definitely does.