Running a digital marketing agency means sinking in subscriptions. You’ve got one tool for email, another for funnels, something else for text, and do not also get me begun on CRM systems. GoHighLevel turned up in 2018 encouraging to repair this mess, and honestly, they may’ve really pulled it off.
I have actually spent considerable time screening this platform, and while it’s not best, it does something most marketing software program fails at– it really works the means agencies need it to function. Let me break down what you’re really getting right here, Is GoHighLevel a Pyramid Scheme.
What Is GoHighLevel?
Think of it as the Pocket knife for digital marketing agencies. Rather than spending for ClickFunnels, ActiveCampaign, Calendly, and three other devices, you obtain everything packed together. The company operates out of Dallas and has actually been expanding like crazy given that 2020.
Below’s what captured my focus: it’s not just another funnel builder pretending to be a complete remedy. They actually constructed correct CRM functionality, actual SMS marketing devices, and appointment scheduling that doesn’t make you intend to toss your laptop computer gone.
The drag-and-drop builders work efficiently, the automation really fires when it’s meant to, and you can white-label the whole thing for your clients. That last part ends up being an enormous bargain for agency owners.
Who Should In Fact Use This Thing?
Let’s get actual regarding this. GoHighLevel works brilliantly for sure services and definitely draws for others.
You’ll enjoy it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a training or consulting company, or taking care of a neighborhood service company that lives and dies by appointments. Dropshippers and single-product eCommerce stores likewise fit nicely into what this system succeeds.
But if you’re running a substantial online shop with hundreds of items? Avoid it. Need a content-heavy blog with serious search engine optimization horse power? WordPress will offer you much better. Taking care of complex supply and gratification? Look elsewhere.
The system was actually made for agencies managing multiple customers, and that focus shows in every feature. If that’s not your world, you’ll most likely feel like you’re forcing a square secure right into a rounded opening.
The Features That Actually Issue
I’m not mosting likely to birthed you with every switch and menu choice. Let’s talk about what makes an actual difference in your daily work.
The automation workflows are legally impressive. You can construct sequences that react to what people really do– clicked a web link, checked out a page, reserved a call, whatever. String together emails, messages, landing pages, and calendar welcomes without touching a line of code. I have actually built some complex stuff right here, and it simply functions.
Email marketing does the job without unneeded complexity. Templates fill fast, the editor doesn’t fight you, and segmentation alternatives allow you target the right people. Nothing groundbreaking, yet it’s solid and trusted.
Now, the CRM– this is where things get interesting. The majority of funnel builders slap on some standard get in touch with management and call it a day. GoHighLevel in fact tracks every little thing your leads do. Every web page they check out, every form they complete, every web link they click. You can see the whole consumer journey in one area, appoint staff member to details calls, and message individuals without opening your email.
SMS performance works much better than I expected. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated properly with the rest of the system. When a person texts back, it turns up in their get in touch with document along with whatever else. Easy concept, but the majority of systems can’t seem to figure it out.
How People Are Earning Money With This
The white-label possibility is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and offer monthly memberships. Some agencies are drawing in over a hundred grand regular monthly doing precisely this. You manage pricing, decide which features each membership degree gets, and even charge added for SMS and email use.
Typical agency work ends up being more rewarding too. Unlimited sub-accounts indicate you can manage as numerous customers as you desire for one flat fee. Construct their funnels, established automation, host their websites– then bill month-to-month retainers. Your expenses stay fixed while profits scales.
Selling electronic items and training courses? The platform consists of membership website hosting with unlimited students and videos at no extra fee. Connect Stripe for settlements and you’re off to the races.
Instructors and experts can lastly automate the active job. Booking appointments, sending out tips, following up with leads– everything takes place instantly. You focus on actual coaching rather than handling your calendar.
Lead generation services range magnificently here. Spin up landing pages, forms, and reserving schedules for clients across various industries. Same backend, customized frontend. Rinse and repeat.
What It Expenses and What You Obtain
The Starter plan runs ninety-seven bucks monthly and includes 2 sub-accounts. Perfect for solo marketers or tiny agencies just beginning. You get unlimited every little thing else– contacts, funnels, emails, the whole nine lawns.
Agency Unlimited leaps to two hundred ninety-seven bucks but removes sub-account restrictions entirely. Manage 10 customers or 10 thousand, rate remains the exact same. The mathematics obtains truly attractive as you expand.
SaaS Pro rests at 4 ninety-seven regular monthly and opens the white-label resale alternative. Release your own software program business without constructing anything from the ground up. Establish your very own prices, produce tiered plans, maintain the profits Is GoHighLevel a Pyramid Scheme
They provide a thirty-day trial through particular partners rather than the common 2 weeks. Absolutely worth grabbing if you can locate it– offers you actual time to test whatever properly.
The Excellent, The Bad and The Ugly
What jobs: You’re changing several memberships with one login. The interface remains consistent whether you’re building funnels or sites. Unlimited sub-accounts for agencies produce outrageous scalability. The feature collection covers ninety percent of what agencies in fact need.
What does not: Consumer support can be shateringly sluggish. New customers usually really feel bewildered by the large number of features. Email integrations just resolve SMTP rather than indigenous connections. Less pre-built integrations compared to developed players.
The platform connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Whatever else experiences Zapier or Pabbly Link, which functions penalty but adds an additional layer of intricacy.
Final Thought: Is GoHighLevel a Pyramid Scheme
Below’s my straightforward take: GoHighLevel makes sense when you worth combination and workflow effectiveness over having the absolute finest tool for every solitary feature. It’s really proficient at what agencies require most and sufficient for whatever else.
If you’re developing funnels routinely, taking care of multiple customers, doing appointment-based marketing, or sinking in software program memberships, this system is worthy of major consideration. The thirty-day test gives you adequate time to migrate a customer or 2 and see how it really executes under real problems.
The white-label angle opens up reoccuring revenue streams that used to require substantial advancement budget plans. For enthusiastic agency owners, that alone justifies exploring the system.
But if you require advanced eCommerce features, content administration firepower, or best-in-class devices for specific functions, you’ll most likely wind up supplementing GoHighLevel with other software program anyhow. Because situation, the debt consolidation benefit mainly goes away.
The system is successful by being superb at core agency requires while being strong sufficient at every little thing else. Your decision boils down to whether that tradeoff matches your priorities. For lots of agencies, it definitely does.