Running an electronic marketing agency means drowning in subscriptions. You’ve got one tool for email, an additional for funnels, another thing for text, and do not also obtain me started on CRM systems. GoHighLevel appeared in 2018 promising to repair this mess, and truthfully, they might’ve actually pulled it off.
I have actually invested significant time testing this platform, and while it’s not excellent, it does something most marketing software application fails at– it actually works the way agencies require it to function. Let me break down what you’re actually obtaining below, GoHighLevel University.
What Is GoHighLevel?
Think of it as the Swiss Army knife for digital marketing agencies. As opposed to spending for ClickFunnels, ActiveCampaign, Calendly, and 3 various other devices, you get whatever packed together. The company operates out of Dallas and has actually been expanding like crazy considering that 2020.
Below’s what captured my interest: it’s not just another funnel builder claiming to be a full service. They actually developed correct CRM functionality, genuine SMS marketing devices, and appointment scheduling that doesn’t make you wish to toss your laptop out the window.
The drag-and-drop contractors function efficiently, the automation in fact fires when it’s intended to, and you can white-label the entire thing for your clients. That tail end turns out to be a substantial bargain for agency proprietors.
Who Should In Fact Use This Point?
Let’s get genuine concerning this. GoHighLevel works remarkably for certain services and definitely sucks for others.
You’ll enjoy it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a coaching or consulting organization, or taking care of a neighborhood solution company that lives and dies by appointments. Dropshippers and single-product eCommerce stores also fit perfectly into what this platform succeeds.
However if you’re running a massive on-line shop with hundreds of products? Skip it. Need a content-heavy blog site with significant SEO horse power? WordPress will offer you much better. Taking care of intricate stock and gratification? Look elsewhere.
The platform was essentially designed for agencies taking care of multiple clients, which focus shows in every feature. If that’s not your globe, you’ll most likely seem like you’re requiring a square peg right into a rounded hole.
The Features That In Fact Issue
I’m not mosting likely to bore you with each and every single button and food selection alternative. Allow’s discuss what makes an actual distinction in your day-to-day work.
The automation process are legitimately outstanding. You can construct sequences that respond to what individuals in fact do– clicked a link, went to a page, scheduled a telephone call, whatever. String with each other emails, messages, landing pages, and calendar welcomes without touching a line of code. I’ve developed some complex things below, and it just works.
Email marketing finishes the job without unneeded complexity. Templates fill quickly, the editor doesn’t fight you, and segmentation alternatives allow you target the right people. Absolutely nothing groundbreaking, but it’s solid and reputable.
Currently, the CRM– this is where points obtain interesting. A lot of funnel builders slap on some fundamental get in touch with monitoring and stop. GoHighLevel actually tracks every little thing your leads do. Every page they check out, every form they submit, every web link they click. You can see the whole consumer journey in one location, appoint team members to certain get in touches with, and message people without opening your email.
SMS performance functions better than I expected. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated appropriately with the remainder of the platform. When a person messages back, it appears in their call record along with every little thing else. Basic concept, but many systems can’t seem to figure it out.
How People Are Making Money With This
The white-label opportunity is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and offer regular monthly registrations. Some agencies are drawing in over a hundred grand regular monthly doing precisely this. You control pricing, decide which features each membership degree gets, and also charge extra for SMS and email use.
Conventional agency work comes to be a lot more lucrative too. Unlimited sub-accounts mean you can take care of as several clients as you desire for one flat fee. Construct their funnels, established automation, host their sites– after that bill regular monthly retainers. Your prices stay fixed while profits scales.
Selling electronic products and programs? The system includes membership site hosting with unlimited trainees and video clips at no extra charge. Connect Red stripe for repayments and you’re off to the races.
Coaches and specialists can ultimately automate the active job. Reserving appointments, sending suggestions, following up with leads– everything occurs automatically. You focus on actual coaching as opposed to managing your calendar.
List building solutions range magnificently here. Spin up landing pages, forms, and reserving calendars for clients throughout different markets. Very same backend, customized frontend. Rinse and repeat.
What It Costs and What You Obtain
The Starter plan runs ninety-seven bucks monthly and includes 2 sub-accounts. Perfect for solo online marketers or little agencies simply getting started. You get unlimited whatever else– calls, funnels, emails, the entire nine lawns.
Agency Unlimited jumps to two hundred ninety-seven dollars yet gets rid of sub-account limitations totally. Handle 10 clients or 10 thousand, rate remains the very same. The mathematics obtains truly attractive as you expand.
SaaS Pro sits at four ninety-seven regular monthly and unlocks the white-label resale choice. Introduce your own software application business without building anything from the ground up. Set your very own rates, create tiered plans, keep the earnings GoHighLevel University
They provide a thirty-day test via certain companions as opposed to the standard two weeks. Absolutely worth getting hold of if you can locate it– gives you actual time to test every little thing effectively.
The Good, The Bad and The Ugly
What jobs: You’re replacing multiple memberships with one login. The user interface remains constant whether you’re developing funnels or web sites. Unlimited sub-accounts for agencies develop insane scalability. The feature set covers ninety percent of what agencies really require.
What does not: Customer support can be shateringly slow. New individuals typically really feel bewildered by the sheer number of features. Email combinations just resolve SMTP rather than native connections. Less pre-built integrations compared to established gamers.
The platform connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others directly. Everything else undergoes Zapier or Pabbly Link, which functions fine but adds one more layer of complexity.
Final Thought: GoHighLevel University
Right here’s my honest take: GoHighLevel makes good sense when you worth debt consolidation and workflow effectiveness over having the outright finest tool for every single function. It’s really proficient at what agencies need most and adequate for everything else.
If you’re developing funnels regularly, taking care of several customers, doing appointment-based selling, or drowning in software program registrations, this system should have severe factor to consider. The thirty-day trial gives you adequate time to migrate a customer or more and see exactly how it actually carries out under genuine conditions.
The white-label angle opens up reoccuring earnings streams that used to need massive growth budgets. For enthusiastic agency proprietors, that alone validates exploring the system.
However if you require sophisticated eCommerce features, material management firepower, or best-in-class tools for particular functions, you’ll probably end up supplementing GoHighLevel with other software anyhow. In that instance, the debt consolidation benefit mostly disappears.
The platform succeeds by being exceptional at core agency requires while being strong enough at whatever else. Your choice comes down to whether that tradeoff matches your priorities. For lots of agencies, it absolutely does.