Running a digital marketing agency suggests drowning in registrations. You’ve obtained one tool for email, one more for funnels, something else for text, and do not even obtain me started on CRM systems. GoHighLevel appeared in 2018 encouraging to fix this mess, and truthfully, they could’ve really pulled it off.
I have actually spent significant time testing this system, and while it’s not ideal, it does something most marketing software application stops working at– it in fact functions the means agencies need it to function. Let me break down what you’re really obtaining below, GoHighLevel Plumbing Playbook.
What Is GoHighLevel?
Consider it as the Swiss Army knife for digital marketing agencies. As opposed to paying for ClickFunnels, ActiveCampaign, Calendly, and 3 other tools, you get every little thing packed together. The company operates out of Dallas and has been expanding like crazy since 2020.
Here’s what caught my interest: it’s not simply another funnel builder pretending to be a total option. They in fact built appropriate CRM capability, actual SMS marketing devices, and appointment scheduling that does not make you want to throw your laptop computer out the window.
The drag-and-drop home builders function efficiently, the automation really fires when it’s supposed to, and you can white-label the whole thing for your clients. That tail end ends up being an enormous bargain for agency proprietors.
Who Should Actually Use This Thing?
Let’s obtain genuine concerning this. GoHighLevel works remarkably for sure services and absolutely draws for others.
You’ll love it if you’re running an electronic marketing agency, doing associate marketing with funnels, running a coaching or consulting service, or taking care of a neighborhood solution business that lives and passes away by visits. Dropshippers and single-product eCommerce shops also fit well right into what this system does well.
Yet if you’re running a large online shop with numerous items? Avoid it. Need a content-heavy blog with severe search engine optimization horse power? WordPress will certainly offer you much better. Taking care of intricate stock and fulfillment? Look somewhere else.
The platform was literally designed for agencies taking care of multiple customers, and that focus shows in every feature. If that’s not your world, you’ll possibly feel like you’re compeling a square secure into a round hole.
The Features That Actually Matter
I’m not going to birthed you with each and every single switch and menu option. Allow’s speak about what makes an actual difference in your day-to-day job.
The automation process are legitimately impressive. You can build sequences that reply to what people really do– clicked a web link, checked out a web page, booked a call, whatever. String with each other emails, texts, landing pages, and schedule invites without touching a line of code. I’ve constructed some complicated things here, and it simply works.
Email marketing finishes the job without unneeded complexity. Templates pack quick, the editor does not combat you, and division choices let you target the right people. Nothing groundbreaking, however it’s strong and reliable.
Currently, the CRM– this is where points get intriguing. The majority of funnel builders slap on some basic call administration and stop. GoHighLevel in fact tracks whatever your leads do. Every page they go to, every form they fill out, every link they click. You can see the whole client trip in one place, appoint employee to certain calls, and message people without opening your email.
SMS capability functions far better than I expected. Two-way conversations, mass messaging, aesthetic editor– it’s all there and incorporated appropriately with the rest of the system. When a person texts back, it turns up in their contact document together with whatever else. Basic idea, but most platforms can’t appear to figure it out.
How People Are Making Money With This
The white-label opportunity is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software and offer regular monthly registrations. Some agencies are pulling in over a hundred grand month-to-month doing precisely this. You control pricing, decide which features each membership degree obtains, and also charge additional for SMS and email usage.
Conventional agency job ends up being a lot more rewarding as well. Unlimited sub-accounts suggest you can handle as numerous clients as you desire for one flat cost. Build their funnels, set up automation, host their web sites– then bill regular monthly retainers. Your costs stay taken care of while earnings scales.
Offering electronic items and training courses? The system includes membership site hosting with unlimited pupils and video clips at no added fee. Connect Stripe for payments and you’re off to the races.
Instructors and specialists can ultimately automate the active work. Reserving consultations, sending out pointers, following up with prospects– all of it occurs immediately. You focus on actual coaching instead of managing your schedule.
List building solutions scale perfectly here. Spin up landing pages, forms, and scheduling calendars for customers throughout various sectors. Exact same backend, tailored frontend. Rinse and repeat.
What It Costs and What You Get
The Starter plan runs ninety-seven dollars regular monthly and consists of 2 sub-accounts. Perfect for solo online marketers or small agencies simply beginning. You get unlimited every little thing else– calls, funnels, emails, the whole 9 yards.
Agency Unlimited jumps to two hundred ninety-seven dollars however eliminates sub-account limitations completely. Handle ten customers or ten thousand, price stays the exact same. The math gets truly attractive as you grow.
SaaS Pro sits at 4 ninety-seven month-to-month and opens the white-label resale option. Launch your own software application firm without constructing anything from square one. Set your own costs, produce tiered plans, maintain the earnings GoHighLevel Plumbing Playbook
They offer a thirty-day test with specific partners instead of the typical 2 weeks. Most definitely worth grabbing if you can find it– offers you actual time to examine whatever appropriately.
The Great, The Bad and The Ugly
What works: You’re changing several memberships with one login. The user interface remains constant whether you’re constructing funnels or web sites. Unlimited sub-accounts for agencies produce ridiculous scalability. The feature collection covers ninety percent of what agencies in fact need.
What does not: Client assistance can be shateringly slow. New individuals often feel overwhelmed by the sheer number of features. Email combinations only overcome SMTP rather than native connections. Less pre-built integrations contrasted to established gamers.
The platform connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Whatever else goes through Zapier or Pabbly Link, which functions penalty but adds one more layer of intricacy.
Conclusion: GoHighLevel Plumbing Playbook
Here’s my straightforward take: GoHighLevel makes sense when you value combination and workflow efficiency over having the outright ideal tool for each solitary function. It’s actually proficient at what agencies need most and appropriate for everything else.
If you’re building funnels routinely, handling numerous customers, doing appointment-based selling, or sinking in software program memberships, this platform deserves serious factor to consider. The thirty-day test offers you sufficient time to move a customer or more and see exactly how it actually executes under real problems.
The white-label angle opens persisting earnings streams that utilized to need large development spending plans. For ambitious agency proprietors, that alone validates checking out the system.
However if you need sophisticated eCommerce features, material administration firepower, or best-in-class devices for specific functions, you’ll most likely wind up supplementing GoHighLevel with other software anyway. Because situation, the loan consolidation benefit mostly disappears.
The system succeeds by being exceptional at core agency requires while being strong sufficient at every little thing else. Your choice boils down to whether that tradeoff matches your priorities. For many agencies, it absolutely does.