Running a digital marketing agency suggests sinking in registrations. You’ve got one tool for email, another for funnels, something else for SMS, and don’t even obtain me begun on CRM systems. GoHighLevel showed up in 2018 encouraging to repair this mess, and honestly, they could’ve actually pulled it off.
I have actually spent substantial time screening this platform, and while it’s not excellent, it does something most marketing software program falls short at– it in fact works the method agencies require it to work. Let me break down what you’re actually obtaining right here, GoHighLevel Nested Folders.
What Is GoHighLevel?
Think about it as the Pocket knife for digital marketing agencies. As opposed to spending for ClickFunnels, ActiveCampaign, Calendly, and 3 various other devices, you obtain everything bundled with each other. The firm operates out of Dallas and has actually been growing like crazy considering that 2020.
Right here’s what captured my interest: it’s not simply an additional funnel builder pretending to be a full service. They actually constructed proper CRM performance, real SMS marketing devices, and appointment scheduling that does not make you wish to throw your laptop out the window.
The drag-and-drop home builders function efficiently, the automation actually discharges when it’s intended to, and you can white-label the entire thing for your clients. That tail end turns out to be a large bargain for agency proprietors.
Who Should In Fact Utilize This Thing?
Let’s get genuine about this. GoHighLevel works brilliantly for certain businesses and definitely sucks for others.
You’ll love it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a training or consulting company, or taking care of a neighborhood service company that lives and passes away by appointments. Dropshippers and single-product eCommerce shops likewise fit well into what this system does well.
But if you’re running a massive online shop with thousands of products? Skip it. Required a content-heavy blog site with major search engine optimization horse power? WordPress will certainly offer you much better. Taking care of complex supply and satisfaction? Look elsewhere.
The system was actually developed for agencies handling several clients, and that emphasis shows in every feature. If that’s not your globe, you’ll most likely feel like you’re forcing a square peg right into a round opening.
The Features That In Fact Matter
I’m not going to bore you with each and every single switch and menu option. Allow’s discuss what makes an actual distinction in your everyday job.
The automation workflows are legally impressive. You can construct sequences that respond to what individuals in fact do– clicked a link, went to a page, reserved a call, whatever. String together emails, texts, landing pages, and schedule invites without touching a line of code. I have actually built some intricate stuff right here, and it simply works.
Email marketing gets the job done without unnecessary complexity. Templates pack quickly, the editor doesn’t combat you, and division alternatives let you target the right people. Absolutely nothing groundbreaking, but it’s solid and trusted.
Now, the CRM– this is where points get interesting. Most funnel home builders add some standard call management and call it a day. GoHighLevel really tracks whatever your leads do. Every web page they check out, every form they fill out, every web link they click. You can see the whole consumer trip in one area, appoint employee to details calls, and message people without opening your email.
SMS performance works far better than I expected. Two-way conversations, mass messaging, visual editor– it’s all there and incorporated properly with the rest of the platform. When someone messages back, it shows up in their get in touch with document alongside whatever else. Easy principle, but a lot of platforms can’t appear to figure it out.
How People Are Generating Income With This
The white-label chance is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software program and sell regular monthly registrations. Some agencies are pulling in over a hundred grand month-to-month doing exactly this. You regulate pricing, determine which features each membership degree obtains, and even bill additional for SMS and email use.
Traditional agency work ends up being extra rewarding too. Unlimited sub-accounts suggest you can manage as several clients as you want for one flat charge. Build their funnels, set up automation, host their sites– after that bill regular monthly retainers. Your prices remain dealt with while income scales.
Marketing electronic products and programs? The system includes membership website hosting with unlimited trainees and videos at no additional charge. Link Red stripe for settlements and you’re off to the races.
Trainers and specialists can finally automate the busy work. Scheduling appointments, sending suggestions, following up with prospects– all of it occurs automatically. You focus on real training as opposed to handling your calendar.
Lead generation services scale beautifully below. Spin up landing pages, forms, and scheduling calendars for clients across various industries. Exact same backend, personalized frontend. Rinse and repeat.
What It Prices and What You Obtain
The Starter plan runs ninety-seven dollars regular monthly and includes 2 sub-accounts. Perfect for solo marketing experts or small agencies simply getting going. You obtain unlimited whatever else– get in touches with, funnels, emails, the entire 9 lawns.
Agency Unlimited jumps to two hundred ninety-seven bucks however gets rid of sub-account limits completely. Take care of 10 customers or 10 thousand, price stays the same. The math gets really attractive as you grow.
SaaS Pro rests at 4 ninety-seven regular monthly and opens the white-label resale option. Launch your own software application firm without developing anything from the ground up. Set your very own costs, develop tiered plans, keep the revenues GoHighLevel Nested Folders
They provide a thirty-day trial with specific partners rather than the conventional two weeks. Most definitely worth grabbing if you can locate it– provides you actual time to examine whatever appropriately.
The Excellent, The Bad and The Ugly
What jobs: You’re replacing numerous registrations with one login. The interface stays regular whether you’re developing funnels or web sites. Unlimited sub-accounts for agencies produce insane scalability. The feature set covers ninety percent of what agencies really need.
What does not: Client support can be shateringly sluggish. New users often feel overwhelmed by the large number of features. Email integrations just work through SMTP instead of indigenous connections. Less pre-built integrations compared to developed gamers.
The platform connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Everything else goes through Zapier or Pabbly Link, which works penalty yet includes one more layer of intricacy.
Conclusion: GoHighLevel Nested Folders
Here’s my sincere take: GoHighLevel makes good sense when you worth debt consolidation and workflow performance over having the outright finest device for each solitary feature. It’s actually efficient what agencies require most and sufficient for every little thing else.
If you’re constructing funnels consistently, managing numerous customers, doing appointment-based selling, or drowning in software program registrations, this system deserves significant factor to consider. The thirty-day trial gives you sufficient time to migrate a customer or two and see how it in fact executes under real problems.
The white-label angle opens up recurring income streams that used to require large development spending plans. For ambitious agency proprietors, that alone warrants exploring the platform.
However if you require sophisticated eCommerce features, content administration firepower, or best-in-class devices for certain features, you’ll possibly end up supplementing GoHighLevel with various other software program anyway. Because case, the debt consolidation advantage largely vanishes.
The system does well by being exceptional at core agency needs while being strong enough at every little thing else. Your choice comes down to whether that tradeoff matches your priorities. For lots of agencies, it definitely does.