Running a digital marketing agency suggests drowning in subscriptions. You’ve got one tool for email, one more for funnels, another thing for SMS, and do not even get me begun on CRM systems. GoHighLevel appeared in 2018 encouraging to fix this mess, and truthfully, they may’ve actually pulled it off.
I have actually invested considerable time screening this system, and while it’s not ideal, it does something most marketing software fails at– it really functions the means agencies require it to work. Let me break down what you’re truly getting here, GoHighLevel Hair Salon Playbook.
What Is GoHighLevel?
Think about it as the Pocket knife for digital marketing agencies. Instead of paying for ClickFunnels, ActiveCampaign, Calendly, and 3 other tools, you get every little thing packed with each other. The firm operates out of Dallas and has been expanding like crazy since 2020.
Here’s what captured my attention: it’s not just another funnel builder acting to be a total remedy. They actually built appropriate CRM capability, actual SMS marketing devices, and appointment scheduling that does not make you want to throw your laptop out the window.
The drag-and-drop home builders function efficiently, the automation actually discharges when it’s meant to, and you can white-label the whole thing for your clients. That tail end becomes an enormous deal for agency owners.
Who Should In Fact Utilize This Thing?
Let’s obtain real about this. GoHighLevel functions remarkably for sure companies and definitely draws for others.
You’ll love it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a mentoring or consulting company, or taking care of a local solution firm that lives and passes away by consultations. Dropshippers and single-product eCommerce shops also fit nicely into what this platform succeeds.
But if you’re running an enormous online store with thousands of products? Miss it. Required a content-heavy blog with major SEO horse power? WordPress will serve you much better. Handling intricate inventory and fulfillment? Look somewhere else.
The platform was literally designed for agencies handling multiple clients, and that emphasis shows in every feature. If that’s not your world, you’ll most likely feel like you’re compeling a square peg into a rounded opening.
The Features That In Fact Matter
I’m not going to birthed you with each and every single button and food selection choice. Let’s speak about what makes an actual difference in your day-to-day work.
The automation workflows are legitimately impressive. You can construct series that react to what individuals really do– clicked a web link, went to a web page, booked a call, whatever. String with each other emails, texts, landing pages, and calendar welcomes without touching a line of code. I have actually developed some complex stuff here, and it just functions.
Email marketing finishes the job without unnecessary complexity. Templates load quickly, the editor does not fight you, and division options allow you target the right people. Absolutely nothing groundbreaking, but it’s strong and reputable.
Currently, the CRM– this is where points obtain intriguing. The majority of funnel building contractors add some fundamental get in touch with management and stop. GoHighLevel in fact tracks every little thing your leads do. Every page they go to, every form they complete, every web link they click. You can see the entire customer journey in one place, designate employee to particular calls, and message individuals without opening your email.
SMS performance works much better than I anticipated. Two-way conversations, mass messaging, visual editor– it’s all there and integrated properly with the remainder of the system. When somebody messages back, it appears in their call document alongside whatever else. Easy idea, yet a lot of systems can not appear to figure it out.
How Individuals Are Earning Money With This
The white-label chance is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your very own software and sell month-to-month memberships. Some agencies are pulling in over a hundred grand month-to-month doing exactly this. You regulate pricing, decide which features each membership level gets, and even charge added for SMS and email usage.
Typical agency job comes to be a lot more lucrative as well. Unlimited sub-accounts imply you can handle as several customers as you desire for one level charge. Construct their funnels, set up automation, host their websites– then charge monthly retainers. Your expenses stay taken care of while revenue ranges.
Offering digital items and training courses? The system consists of membership website hosting with unlimited pupils and videos at no added cost. Connect Red stripe for settlements and you’re off to the races.
Trains and specialists can lastly automate the active work. Scheduling consultations, sending pointers, following up with leads– it all takes place immediately. You focus on actual coaching as opposed to handling your schedule.
List building solutions range wonderfully below. Spin up landing pages, forms, and booking calendars for clients throughout various industries. Same backend, personalized frontend. Rinse and repeat.
What It Expenses and What You Get
The Starter plan runs ninety-seven dollars month-to-month and includes two sub-accounts. Perfect for solo online marketers or little agencies just beginning. You obtain unlimited every little thing else– get in touches with, funnels, emails, the entire 9 yards.
Agency Unlimited jumps to two hundred ninety-seven bucks yet removes sub-account restrictions entirely. Take care of ten clients or 10 thousand, price stays the very same. The mathematics obtains actually attractive as you expand.
SaaS Pro sits at 4 ninety-seven monthly and unlocks the white-label resale alternative. Release your very own software firm without developing anything from scratch. Set your very own costs, produce tiered plans, keep the profits GoHighLevel Hair Salon Playbook
They use a thirty-day trial with specific companions instead of the basic 2 weeks. Most definitely worth getting if you can locate it– gives you real time to test everything correctly.
The Great, The Bad and The Ugly
What works: You’re changing numerous memberships with one login. The interface remains constant whether you’re building funnels or websites. Unlimited sub-accounts for agencies produce outrageous scalability. The feature collection covers ninety percent of what agencies in fact need.
What does not: Customer assistance can be painfully slow-moving. New users commonly feel bewildered by the large number of features. Email integrations just overcome SMTP rather than native links. Less pre-built combinations compared to developed players.
The system gets in touch with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Everything else undergoes Zapier or Pabbly Attach, which works penalty yet adds one more layer of intricacy.
Verdict: GoHighLevel Hair Salon Playbook
Below’s my straightforward take: GoHighLevel makes good sense when you worth combination and workflow efficiency over having the absolute best tool for each single feature. It’s really good at what agencies need most and appropriate for everything else.
If you’re constructing funnels frequently, managing numerous customers, doing appointment-based marketing, or drowning in software program registrations, this platform is worthy of serious factor to consider. The thirty-day test provides you adequate time to move a client or more and see exactly how it actually does under genuine conditions.
The white-label angle opens recurring profits streams that used to need massive development budgets. For ambitious agency owners, that alone validates discovering the system.
However if you require sophisticated eCommerce features, material monitoring firepower, or best-in-class devices for particular functions, you’ll most likely wind up supplementing GoHighLevel with various other software anyhow. Because case, the debt consolidation advantage greatly goes away.
The platform is successful by being outstanding at core agency requires while being strong sufficient at every little thing else. Your choice boils down to whether that tradeoff matches your concerns. For several agencies, it absolutely does.