Running a digital marketing agency indicates drowning in memberships. You have actually got one tool for email, another for funnels, something else for SMS, and do not even get me begun on CRM systems. GoHighLevel appeared in 2018 encouraging to fix this mess, and truthfully, they might’ve in fact pulled it off.
I’ve invested substantial time testing this system, and while it’s not excellent, it does something most marketing software program falls short at– it actually functions the means agencies need it to work. Let me break down what you’re actually getting below, GoHighLevel Eliza Agent Platform.
What Is GoHighLevel?
Think of it as the Swiss Army knife for digital marketing agencies. Rather than paying for ClickFunnels, ActiveCampaign, Calendly, and three various other tools, you get everything bundled together. The firm runs out of Dallas and has been growing like crazy considering that 2020.
Right here’s what caught my attention: it’s not just one more funnel builder making believe to be a full remedy. They really constructed correct CRM performance, real SMS marketing tools, and appointment scheduling that doesn’t make you wish to throw your laptop computer gone.
The drag-and-drop home builders function smoothly, the automation in fact discharges when it’s supposed to, and you can white-label the entire thing for your customers. That last part becomes a massive deal for agency proprietors.
Who Should Actually Utilize This Thing?
Allow’s obtain actual regarding this. GoHighLevel works wonderfully for certain organizations and absolutely sucks for others.
You’ll like it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a mentoring or consulting service, or taking care of a local service business that lives and passes away by consultations. Dropshippers and single-product eCommerce stores also fit nicely into what this platform does well.
Yet if you’re running a large online store with thousands of products? Avoid it. Required a content-heavy blog with major search engine optimization horse power? WordPress will certainly offer you much better. Handling complex inventory and fulfillment? Look in other places.
The platform was essentially designed for agencies taking care of multiple clients, which emphasis shows in every feature. If that’s not your globe, you’ll probably seem like you’re forcing a square secure into a round opening.
The Features That Actually Issue
I’m not going to birthed you with every button and menu choice. Let’s talk about what makes an actual distinction in your daily job.
The automation operations are properly remarkable. You can develop series that respond to what individuals in fact do– clicked a web link, visited a page, reserved a telephone call, whatever. String with each other emails, texts, landing pages, and schedule invites without touching a line of code. I have actually developed some intricate things right here, and it simply works.
Email marketing finishes the job without unneeded complexity. Templates fill quick, the editor does not combat you, and division options allow you target the right people. Absolutely nothing groundbreaking, yet it’s solid and trustworthy.
Currently, the CRM– this is where things get fascinating. The majority of funnel builders add some basic contact administration and stop. GoHighLevel actually tracks everything your leads do. Every web page they check out, every kind they submit, every link they click. You can see the entire customer journey in one location, appoint employee to details get in touches with, and message individuals without opening your email.
SMS capability works far better than I anticipated. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated appropriately with the remainder of the system. When a person texts back, it appears in their contact document along with every little thing else. Simple idea, however the majority of platforms can not appear to figure it out.
How People Are Generating Income With This
The white-label chance is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your very own software application and offer monthly registrations. Some agencies are pulling in over a hundred grand month-to-month doing exactly this. You control pricing, make a decision which features each membership level gets, and also bill extra for SMS and email use.
Standard agency job becomes more profitable too. Unlimited sub-accounts mean you can handle as several customers as you want for one flat fee. Construct their funnels, established automation, host their web sites– after that charge monthly retainers. Your expenses stay dealt with while earnings scales.
Marketing digital items and training courses? The system includes membership website hosting with unlimited students and videos at no added fee. Attach Red stripe for payments and you’re off to the races.
Instructors and professionals can finally automate the active job. Scheduling consultations, sending out suggestions, following up with leads– it all happens immediately. You focus on real coaching as opposed to handling your schedule.
Lead generation services range magnificently here. Spin up landing pages, forms, and reserving schedules for customers across different markets. Same backend, customized frontend. Rinse and repeat.
What It Expenses and What You Get
The Starter plan runs ninety-seven dollars regular monthly and includes two sub-accounts. Perfect for solo online marketers or tiny agencies simply starting. You obtain unlimited everything else– contacts, funnels, emails, the entire 9 yards.
Agency Unlimited jumps to 2 hundred ninety-seven dollars yet gets rid of sub-account limitations completely. Handle 10 clients or 10 thousand, price stays the exact same. The mathematics gets actually appealing as you grow.
SaaS Pro rests at 4 ninety-seven month-to-month and unlocks the white-label resale alternative. Launch your own software company without developing anything from scratch. Establish your own rates, create tiered plans, keep the profits GoHighLevel Eliza Agent Platform
They use a thirty-day test with certain companions instead of the typical 2 weeks. Definitely worth getting if you can find it– offers you actual time to examine every little thing correctly.
The Good, The Bad and The Ugly
What works: You’re replacing numerous registrations with one login. The user interface stays regular whether you’re constructing funnels or web sites. Unlimited sub-accounts for agencies produce crazy scalability. The feature collection covers ninety percent of what agencies actually require.
What doesn’t: Client support can be shateringly slow. New customers frequently feel overwhelmed by the sheer number of features. Email integrations only work through SMTP as opposed to native links. Fewer pre-built combinations contrasted to developed gamers.
The system gets in touch with Google, Facebook, Instagram, Red Stripe, Shopify, and others directly. Every little thing else undergoes Zapier or Pabbly Attach, which works fine but adds one more layer of intricacy.
Verdict: GoHighLevel Eliza Agent Platform
Right here’s my honest take: GoHighLevel makes sense when you value consolidation and workflow efficiency over having the outright finest tool for each solitary feature. It’s really efficient what agencies need most and ample for whatever else.
If you’re constructing funnels regularly, taking care of multiple clients, doing appointment-based marketing, or sinking in software subscriptions, this platform is entitled to significant factor to consider. The thirty-day test provides you adequate time to move a customer or two and see just how it really carries out under genuine conditions.
The white-label angle opens reoccuring income streams that used to require substantial advancement spending plans. For enthusiastic agency proprietors, that alone warrants discovering the platform.
Yet if you need advanced eCommerce features, content monitoring firepower, or best-in-class devices for details features, you’ll probably end up supplementing GoHighLevel with other software anyhow. Because situation, the consolidation benefit mostly vanishes.
The system is successful by being outstanding at core agency requires while being strong sufficient at everything else. Your choice boils down to whether that tradeoff matches your concerns. For lots of agencies, it absolutely does.