Running an electronic marketing agency implies drowning in registrations. You have actually got one tool for email, one more for funnels, another thing for SMS, and don’t also obtain me begun on CRM systems. GoHighLevel showed up in 2018 appealing to repair this mess, and honestly, they could’ve actually pulled it off.
I’ve invested significant time screening this platform, and while it’s not perfect, it does something most marketing software program stops working at– it really works the method agencies need it to function. Let me break down what you’re really obtaining right here, GoHighLevel Content Creator Playbook.
What Is GoHighLevel?
Consider it as the Swiss Army knife for digital marketing agencies. Instead of paying for ClickFunnels, ActiveCampaign, Calendly, and three various other tools, you obtain every little thing bundled together. The firm operates out of Dallas and has actually been expanding like crazy because 2020.
Here’s what captured my attention: it’s not just an additional funnel builder acting to be a full remedy. They actually built correct CRM capability, real SMS marketing tools, and appointment scheduling that does not make you want to toss your laptop computer gone.
The drag-and-drop home builders function efficiently, the automation really terminates when it’s supposed to, and you can white-label the whole thing for your clients. That tail end ends up being a huge deal for agency owners.
Who Should Actually Use This Thing?
Let’s obtain genuine about this. GoHighLevel functions wonderfully for sure services and absolutely sucks for others.
You’ll enjoy it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a mentoring or consulting business, or handling a regional solution firm that lives and passes away by visits. Dropshippers and single-product eCommerce stores also fit nicely into what this system succeeds.
Yet if you’re running a large online shop with numerous items? Miss it. Need a content-heavy blog with significant search engine optimization horsepower? WordPress will serve you much better. Taking care of intricate supply and gratification? Look somewhere else.
The platform was actually made for agencies handling several clients, and that emphasis shows in every feature. If that’s not your globe, you’ll possibly seem like you’re compeling a square fix into a round hole.
The Features That Actually Issue
I’m not going to birthed you with every single button and food selection option. Allow’s talk about what makes a genuine difference in your day-to-day work.
The automation process are legitimately excellent. You can build series that respond to what individuals in fact do– clicked a link, checked out a page, booked a telephone call, whatever. String together emails, messages, landing pages, and calendar invites without touching a line of code. I have actually developed some complicated stuff right here, and it just functions.
Email marketing finishes the job without unneeded complexity. Templates pack quick, the editor does not battle you, and division alternatives allow you target the right people. Nothing groundbreaking, but it’s solid and trusted.
Currently, the CRM– this is where things obtain intriguing. Most funnel builders slap on some basic call management and call it a day. GoHighLevel really tracks every little thing your leads do. Every page they see, every type they submit, every web link they click. You can see the entire client journey in one location, assign staff member to certain get in touches with, and message individuals without opening your email.
SMS functionality functions better than I expected. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated effectively with the rest of the system. When someone texts back, it appears in their call record together with everything else. Straightforward concept, however most systems can’t seem to figure it out.
How People Are Earning Money With This
The white-label opportunity is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software program and sell monthly memberships. Some agencies are pulling in over a hundred grand month-to-month doing specifically this. You regulate pricing, choose which features each membership degree obtains, and also bill additional for SMS and email usage.
Conventional agency job ends up being a lot more rewarding as well. Unlimited sub-accounts mean you can handle as several clients as you want for one level charge. Develop their funnels, set up automation, host their web sites– after that charge regular monthly retainers. Your costs stay dealt with while earnings scales.
Marketing electronic items and courses? The platform includes membership site hosting with unlimited pupils and videos at no extra cost. Connect Red stripe for payments and you’re off to the races.
Coaches and consultants can ultimately automate the busy job. Reserving appointments, sending suggestions, following up with prospects– all of it occurs immediately. You focus on real coaching instead of handling your schedule.
List building solutions range beautifully right here. Rotate up landing pages, forms, and reserving schedules for customers across different markets. Very same backend, personalized frontend. Rinse and repeat.
What It Prices and What You Get
The Starter plan runs ninety-seven dollars monthly and includes two sub-accounts. Perfect for solo marketing experts or little agencies simply starting. You get unlimited whatever else– contacts, funnels, emails, the whole nine yards.
Agency Unlimited leaps to two hundred ninety-seven bucks but eliminates sub-account restrictions entirely. Take care of ten customers or ten thousand, cost remains the same. The mathematics obtains actually appealing as you expand.
SaaS Pro rests at 4 ninety-seven monthly and opens the white-label resale choice. Introduce your own software application firm without developing anything from square one. Establish your very own costs, develop tiered plans, keep the earnings GoHighLevel Content Creator Playbook
They use a thirty-day trial with particular partners as opposed to the common 2 weeks. Most definitely worth getting hold of if you can find it– provides you actual time to test everything correctly.
The Excellent, The Bad and The Ugly
What jobs: You’re changing numerous subscriptions with one login. The user interface stays constant whether you’re building funnels or websites. Unlimited sub-accounts for agencies produce insane scalability. The feature collection covers ninety percent of what agencies actually require.
What does not: Customer support can be shateringly slow. New customers typically feel overwhelmed by the large number of features. Email assimilations only overcome SMTP as opposed to indigenous links. Fewer pre-built combinations compared to developed players.
The system gets in touch with Google, Facebook, Instagram, Stripe, Shopify, and others directly. Every little thing else goes through Zapier or Pabbly Connect, which functions penalty but includes one more layer of intricacy.
Verdict: GoHighLevel Content Creator Playbook
Right here’s my sincere take: GoHighLevel makes good sense when you worth loan consolidation and workflow effectiveness over having the absolute best tool for every single solitary feature. It’s really good at what agencies need most and sufficient for everything else.
If you’re developing funnels on a regular basis, managing numerous customers, doing appointment-based selling, or sinking in software application subscriptions, this system is worthy of serious factor to consider. The thirty-day trial gives you sufficient time to move a client or 2 and see how it actually executes under genuine conditions.
The white-label angle opens recurring revenue streams that made use of to need enormous growth budgets. For enthusiastic agency proprietors, that alone validates exploring the platform.
But if you need sophisticated eCommerce features, material management firepower, or best-in-class tools for particular functions, you’ll most likely wind up supplementing GoHighLevel with other software program anyhow. Because case, the consolidation benefit mostly vanishes.
The platform does well by being superb at core agency needs while being solid sufficient at every little thing else. Your choice boils down to whether that tradeoff matches your concerns. For many agencies, it absolutely does.