Running an electronic marketing agency suggests drowning in memberships. You’ve got one device for email, one more for funnels, something else for SMS, and don’t also obtain me started on CRM systems. GoHighLevel appeared in 2018 promising to repair this mess, and truthfully, they might’ve really pulled it off.
I have actually spent significant time testing this platform, and while it’s not best, it does something most marketing software falls short at– it in fact works the method agencies need it to work. Let me break down what you’re actually obtaining right here, GoHighLevel Content Army.
What Is GoHighLevel?
Consider it as the Swiss Army knife for electronic marketing agencies. Instead of paying for ClickFunnels, ActiveCampaign, Calendly, and 3 other devices, you obtain every little thing bundled with each other. The firm runs out of Dallas and has actually been growing like crazy considering that 2020.
Right here’s what captured my focus: it’s not simply an additional funnel builder claiming to be a total solution. They really developed correct CRM performance, real SMS marketing devices, and appointment scheduling that does not make you wish to toss your laptop computer out the window.
The drag-and-drop builders function efficiently, the automation actually terminates when it’s meant to, and you can white-label the entire thing for your clients. That tail end ends up being a huge bargain for agency owners.
Who Should Actually Utilize This Point?
Let’s get genuine about this. GoHighLevel works remarkably for sure organizations and absolutely draws for others.
You’ll love it if you’re running a digital marketing agency, doing affiliate marketing with funnels, running a mentoring or consulting service, or taking care of a local service company that lives and passes away by appointments. Dropshippers and single-product eCommerce shops additionally fit perfectly right into what this platform does well.
Yet if you’re running a substantial online store with numerous products? Avoid it. Need a content-heavy blog with serious search engine optimization horse power? WordPress will certainly serve you better. Taking care of complicated inventory and satisfaction? Look somewhere else.
The platform was essentially made for agencies taking care of several clients, and that focus shows in every feature. If that’s not your globe, you’ll possibly seem like you’re requiring a square peg right into a round opening.
The Features That In Fact Matter
I’m not going to birthed you with each and every single button and menu choice. Allow’s talk about what makes a real distinction in your everyday work.
The automation operations are properly excellent. You can build series that reply to what individuals actually do– clicked a link, saw a web page, reserved a phone call, whatever. String together emails, texts, landing pages, and calendar welcomes without touching a line of code. I have actually constructed some complex things below, and it simply functions.
Email marketing does the job without unneeded intricacy. Templates fill quickly, the editor doesn’t fight you, and division alternatives allow you target the right people. Nothing groundbreaking, however it’s solid and reputable.
Now, the CRM– this is where things obtain fascinating. The majority of funnel building contractors add some standard call administration and call it a day. GoHighLevel actually tracks every little thing your leads do. Every page they see, every kind they fill in, every link they click. You can see the entire customer journey in one area, assign employee to specific contacts, and message individuals without opening your email.
SMS capability functions far better than I anticipated. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated correctly with the rest of the platform. When a person texts back, it turns up in their call document along with whatever else. Simple principle, but the majority of platforms can not seem to figure it out.
How People Are Making Money With This
The white-label chance is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software and offer month-to-month memberships. Some agencies are pulling in over a hundred grand month-to-month doing exactly this. You manage pricing, determine which features each membership degree obtains, and also bill added for SMS and email usage.
Standard agency work becomes more successful too. Unlimited sub-accounts indicate you can handle as numerous customers as you want for one level charge. Construct their funnels, established automation, host their internet sites– then charge regular monthly retainers. Your costs remain dealt with while earnings ranges.
Marketing digital items and programs? The platform consists of membership website hosting with unlimited students and videos at no extra fee. Attach Red stripe for payments and you’re off to the races.
Instructors and experts can finally automate the hectic job. Reserving consultations, sending reminders, following up with potential customers– all of it happens automatically. You concentrate on real training as opposed to managing your calendar.
Lead generation solutions range beautifully here. Rotate up landing pages, forms, and scheduling schedules for clients across different industries. Exact same backend, tailored frontend. Rinse and repeat.
What It Expenses and What You Obtain
The Starter plan runs ninety-seven dollars monthly and includes 2 sub-accounts. Perfect for solo marketing professionals or small agencies just beginning. You obtain unlimited whatever else– calls, funnels, emails, the entire 9 yards.
Agency Unlimited leaps to two hundred ninety-seven bucks but gets rid of sub-account limits entirely. Manage 10 customers or ten thousand, cost stays the same. The mathematics gets really eye-catching as you grow.
SaaS Pro sits at four ninety-seven monthly and opens the white-label resale option. Launch your own software program company without constructing anything from scratch. Establish your own rates, produce tiered plans, keep the revenues GoHighLevel Content Army
They offer a thirty-day test via certain partners as opposed to the conventional 2 weeks. Absolutely worth ordering if you can find it– gives you real time to check whatever correctly.
The Good, The Bad and The Ugly
What works: You’re changing numerous registrations with one login. The user interface remains regular whether you’re constructing funnels or web sites. Unlimited sub-accounts for agencies create insane scalability. The feature set covers ninety percent of what agencies really need.
What doesn’t: Customer support can be painfully sluggish. New customers commonly really feel overwhelmed by the large number of features. Email combinations just overcome SMTP rather than native links. Fewer pre-built integrations compared to developed gamers.
The system connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Everything else undergoes Zapier or Pabbly Connect, which functions penalty but adds one more layer of intricacy.
Conclusion: GoHighLevel Content Army
Right here’s my truthful take: GoHighLevel makes good sense when you value consolidation and workflow performance over having the absolute ideal tool for every solitary feature. It’s actually good at what agencies require most and adequate for every little thing else.
If you’re developing funnels consistently, handling multiple clients, doing appointment-based selling, or sinking in software application subscriptions, this platform deserves serious factor to consider. The thirty-day test gives you adequate time to move a client or two and see just how it really executes under real problems.
The white-label angle opens up reoccuring profits streams that utilized to call for large advancement spending plans. For enthusiastic agency proprietors, that alone validates discovering the system.
But if you require advanced eCommerce features, content monitoring firepower, or best-in-class devices for specific features, you’ll most likely end up supplementing GoHighLevel with other software application anyhow. In that case, the debt consolidation advantage largely goes away.
The system is successful by being excellent at core agency needs while being strong sufficient at everything else. Your decision boils down to whether that tradeoff matches your concerns. For numerous agencies, it absolutely does.