Running a digital marketing agency implies sinking in registrations. You’ve obtained one tool for email, one more for funnels, another thing for SMS, and don’t also get me begun on CRM systems. GoHighLevel appeared in 2018 encouraging to fix this mess, and truthfully, they might’ve really pulled it off.
I have actually spent significant time testing this system, and while it’s not perfect, it does something most marketing software fails at– it really works the method agencies need it to function. Let me break down what you’re truly obtaining below, GoHighLevel Chase Buckner.
What Is GoHighLevel?
Consider it as the Pocket knife for digital marketing agencies. As opposed to paying for ClickFunnels, ActiveCampaign, Calendly, and 3 various other devices, you obtain everything packed together. The business runs out of Dallas and has been expanding like crazy given that 2020.
Here’s what captured my interest: it’s not just an additional funnel builder acting to be a complete service. They actually built proper CRM functionality, actual SMS marketing tools, and appointment scheduling that does not make you intend to toss your laptop computer out the window.
The drag-and-drop home builders work smoothly, the automation actually discharges when it’s meant to, and you can white-label the entire thing for your clients. That tail end ends up being a substantial bargain for agency proprietors.
Who Should In Fact Utilize This Point?
Let’s get actual about this. GoHighLevel functions remarkably for sure services and definitely sucks for others.
You’ll like it if you’re running a digital marketing agency, doing associate marketing with funnels, running a training or consulting service, or handling a local service business that lives and passes away by consultations. Dropshippers and single-product eCommerce shops also fit perfectly into what this platform does well.
Yet if you’re running a massive online store with hundreds of items? Skip it. Need a content-heavy blog site with serious SEO horse power? WordPress will certainly offer you much better. Taking care of complex stock and gratification? Look elsewhere.
The platform was literally designed for agencies taking care of multiple customers, and that emphasis shows in every feature. If that’s not your globe, you’ll most likely feel like you’re compeling a square peg right into a round hole.
The Features That Actually Issue
I’m not mosting likely to birthed you with every switch and menu choice. Let’s talk about what makes a real distinction in your everyday job.
The automation workflows are legally remarkable. You can develop sequences that respond to what individuals really do– clicked a web link, visited a page, booked a call, whatever. String with each other emails, texts, landing pages, and calendar welcomes without touching a line of code. I have actually constructed some complicated stuff right here, and it simply functions.
Email marketing does the job without unneeded complexity. Templates fill fast, the editor does not battle you, and division choices allow you target the right people. Absolutely nothing groundbreaking, yet it’s solid and reliable.
Now, the CRM– this is where points obtain intriguing. The majority of funnel builders slap on some basic contact monitoring and stop. GoHighLevel actually tracks every little thing your leads do. Every page they see, every type they complete, every web link they click. You can see the whole customer trip in one location, assign employee to certain calls, and message people without opening your email.
SMS functionality functions better than I expected. Two-way conversations, mass messaging, aesthetic editor– it’s all there and incorporated correctly with the remainder of the system. When a person messages back, it shows up in their call document together with every little thing else. Simple concept, but a lot of platforms can not appear to figure it out.
How People Are Making Money With This
The white-label opportunity is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software program and sell monthly registrations. Some agencies are pulling in over a hundred grand regular monthly doing specifically this. You manage pricing, determine which features each membership level gets, and even charge added for SMS and email use.
Standard agency job becomes a lot more lucrative also. Unlimited sub-accounts suggest you can manage as lots of clients as you want for one level fee. Build their funnels, set up automation, host their internet sites– after that charge regular monthly retainers. Your expenses stay fixed while profits ranges.
Marketing electronic products and courses? The platform includes membership website hosting with unlimited trainees and videos at no added fee. Attach Stripe for payments and you’re off to the races.
Trains and specialists can finally automate the hectic job. Scheduling consultations, sending out suggestions, following up with potential customers– all of it occurs instantly. You focus on actual coaching instead of handling your calendar.
List building services scale magnificently right here. Spin up landing pages, forms, and reserving calendars for clients across different sectors. Very same backend, personalized frontend. Rinse and repeat.
What It Costs and What You Obtain
The Starter plan runs ninety-seven dollars month-to-month and includes two sub-accounts. Perfect for solo marketers or little agencies simply getting started. You obtain unlimited everything else– contacts, funnels, emails, the entire 9 backyards.
Agency Unlimited leaps to 2 hundred ninety-seven bucks but gets rid of sub-account limits completely. Manage ten clients or 10 thousand, price stays the exact same. The math obtains truly attractive as you grow.
SaaS Pro sits at 4 ninety-seven month-to-month and opens the white-label resale option. Introduce your very own software business without building anything from scratch. Establish your very own prices, produce tiered plans, keep the revenues GoHighLevel Chase Buckner
They offer a thirty-day trial with specific partners rather than the basic 2 weeks. Absolutely worth ordering if you can discover it– gives you actual time to test whatever effectively.
The Great, The Bad and The Ugly
What works: You’re changing numerous memberships with one login. The interface remains constant whether you’re constructing funnels or sites. Unlimited sub-accounts for agencies develop crazy scalability. The feature set covers ninety percent of what agencies really need.
What doesn’t: Consumer support can be shateringly slow. New users typically really feel overwhelmed by the large number of features. Email combinations just resolve SMTP rather than native connections. Fewer pre-built assimilations contrasted to established gamers.
The system gets in touch with Google, Facebook, Instagram, Stripe, Shopify, and others directly. Everything else experiences Zapier or Pabbly Connect, which functions penalty but includes an additional layer of complexity.
Final Thought: GoHighLevel Chase Buckner
Right here’s my honest take: GoHighLevel makes good sense when you value loan consolidation and workflow efficiency over having the absolute best tool for every solitary function. It’s truly proficient at what agencies need most and sufficient for whatever else.
If you’re constructing funnels on a regular basis, handling several customers, doing appointment-based marketing, or drowning in software program registrations, this system is worthy of major consideration. The thirty-day test provides you sufficient time to move a client or 2 and see how it really does under real problems.
The white-label angle opens up repeating revenue streams that made use of to require huge advancement budget plans. For ambitious agency proprietors, that alone justifies discovering the platform.
But if you require advanced eCommerce features, material management firepower, or best-in-class devices for certain features, you’ll possibly end up supplementing GoHighLevel with other software anyway. In that situation, the loan consolidation advantage mostly disappears.
The system succeeds by being superb at core agency requires while being strong enough at whatever else. Your decision comes down to whether that tradeoff matches your top priorities. For lots of agencies, it definitely does.