Running a digital marketing agency means sinking in subscriptions. You’ve got one device for email, an additional for funnels, something else for SMS, and don’t also obtain me started on CRM systems. GoHighLevel appeared in 2018 promising to repair this mess, and honestly, they may’ve actually pulled it off.
I’ve spent considerable time testing this platform, and while it’s not excellent, it does something most marketing software fails at– it actually functions the method agencies need it to function. Let me break down what you’re truly getting right here, GoHighLevel API 1.0 & API 2.0.
What Is GoHighLevel?
Think of it as the Swiss Army knife for digital marketing agencies. Rather than paying for ClickFunnels, ActiveCampaign, Calendly, and 3 various other devices, you get whatever packed together. The business operates out of Dallas and has actually been expanding like crazy since 2020.
Here’s what caught my interest: it’s not simply another funnel builder pretending to be a full option. They actually constructed proper CRM performance, real SMS marketing devices, and appointment scheduling that doesn’t make you intend to throw your laptop out the window.
The drag-and-drop contractors work smoothly, the automation actually discharges when it’s intended to, and you can white-label the whole thing for your customers. That last part becomes a substantial deal for agency owners.
Who Should Actually Use This Point?
Let’s get genuine concerning this. GoHighLevel works wonderfully for sure organizations and absolutely sucks for others.
You’ll enjoy it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a coaching or consulting company, or managing a local service business that lives and dies by visits. Dropshippers and single-product eCommerce shops additionally fit nicely into what this system succeeds.
Yet if you’re running a huge on-line shop with hundreds of products? Miss it. Need a content-heavy blog with significant SEO horsepower? WordPress will offer you much better. Managing intricate inventory and fulfillment? Look in other places.
The platform was actually designed for agencies taking care of several clients, and that focus shows in every feature. If that’s not your world, you’ll most likely seem like you’re forcing a square fix right into a rounded opening.
The Features That Actually Issue
I’m not mosting likely to bore you with each and every single switch and menu alternative. Let’s talk about what makes a real distinction in your daily work.
The automation workflows are legitimately excellent. You can develop sequences that respond to what individuals in fact do– clicked a link, saw a page, reserved a call, whatever. String together emails, messages, landing pages, and calendar invites without touching a line of code. I’ve constructed some complex stuff here, and it simply works.
Email marketing gets the job done without unneeded intricacy. Templates pack quickly, the editor does not combat you, and division options let you target the right people. Absolutely nothing groundbreaking, but it’s strong and dependable.
Currently, the CRM– this is where points obtain intriguing. Many funnel home builders slap on some basic call management and call it a day. GoHighLevel really tracks every little thing your leads do. Every web page they go to, every form they submit, every link they click. You can see the entire customer trip in one area, appoint staff member to certain calls, and message individuals without opening your email.
SMS functionality works far better than I expected. Two-way discussions, mass messaging, visual editor– it’s all there and integrated appropriately with the rest of the platform. When somebody messages back, it turns up in their call document alongside whatever else. Straightforward principle, however the majority of systems can not seem to figure it out.
How People Are Making Money With This
The white-label possibility is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and market regular monthly subscriptions. Some agencies are drawing in over a hundred grand regular monthly doing specifically this. You control pricing, make a decision which features each membership degree gets, and also charge added for SMS and email usage.
Traditional agency work becomes more profitable as well. Unlimited sub-accounts mean you can manage as numerous clients as you desire for one flat cost. Develop their funnels, set up automation, host their web sites– after that charge monthly retainers. Your prices stay taken care of while revenue scales.
Marketing electronic items and programs? The system includes membership website hosting with unlimited students and videos at no additional fee. Link Red stripe for repayments and you’re off to the races.
Trains and consultants can finally automate the hectic job. Booking appointments, sending out tips, following up with prospects– everything takes place automatically. You focus on real coaching instead of managing your schedule.
Lead generation solutions range magnificently below. Spin up landing pages, forms, and reserving calendars for customers throughout different sectors. Same backend, personalized frontend. Rinse and repeat.
What It Expenses and What You Get
The Starter plan runs ninety-seven bucks regular monthly and includes 2 sub-accounts. Perfect for solo online marketers or tiny agencies simply getting going. You obtain unlimited every little thing else– contacts, funnels, emails, the whole nine lawns.
Agency Unlimited jumps to 2 hundred ninety-seven bucks yet eliminates sub-account limitations entirely. Take care of ten clients or 10 thousand, price remains the very same. The math obtains really eye-catching as you expand.
SaaS Pro sits at four ninety-seven regular monthly and opens the white-label resale choice. Introduce your own software firm without developing anything from square one. Set your very own costs, create tiered plans, maintain the profits GoHighLevel API 1.0 & API 2.0
They supply a thirty-day test through specific companions rather than the standard 2 weeks. Certainly worth getting if you can locate it– offers you actual time to examine every little thing correctly.
The Good, The Bad and The Ugly
What works: You’re changing multiple subscriptions with one login. The interface stays regular whether you’re developing funnels or web sites. Unlimited sub-accounts for agencies develop crazy scalability. The feature set covers ninety percent of what agencies really require.
What doesn’t: Consumer support can be painfully slow-moving. New individuals commonly feel bewildered by the large variety of features. Email combinations only resolve SMTP rather than native links. Fewer pre-built combinations compared to developed gamers.
The system connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others straight. Every little thing else undergoes Zapier or Pabbly Link, which functions fine however includes an additional layer of intricacy.
Verdict: GoHighLevel API 1.0 & API 2.0
Below’s my truthful take: GoHighLevel makes sense when you value combination and workflow effectiveness over having the absolute finest device for each single function. It’s actually proficient at what agencies need most and adequate for everything else.
If you’re developing funnels regularly, managing numerous customers, doing appointment-based selling, or drowning in software program memberships, this system is worthy of significant consideration. The thirty-day test gives you sufficient time to move a customer or two and see just how it in fact carries out under genuine conditions.
The white-label angle opens recurring revenue streams that made use of to need substantial advancement budgets. For enthusiastic agency proprietors, that alone validates exploring the system.
Yet if you require innovative eCommerce features, content administration firepower, or best-in-class devices for particular functions, you’ll probably wind up supplementing GoHighLevel with other software anyhow. In that case, the combination advantage greatly disappears.
The system does well by being excellent at core agency requires while being solid sufficient at every little thing else. Your choice comes down to whether that tradeoff matches your priorities. For numerous agencies, it absolutely does.