Running a digital marketing agency implies sinking in registrations. You have actually obtained one device for email, another for funnels, something else for text, and do not also get me begun on CRM systems. GoHighLevel appeared in 2018 encouraging to fix this mess, and truthfully, they could’ve actually pulled it off.
I have actually invested significant time screening this system, and while it’s not best, it does something most marketing software program falls short at– it in fact works the way agencies need it to work. Let me break down what you’re actually getting here, Can GoHighLevel Replace Your Existing CRM.
What Is GoHighLevel?
Consider it as the Swiss Army knife for digital marketing agencies. As opposed to spending for ClickFunnels, ActiveCampaign, Calendly, and three various other tools, you get every little thing bundled with each other. The company operates out of Dallas and has actually been expanding like crazy since 2020.
Here’s what caught my attention: it’s not simply one more funnel builder acting to be a total option. They actually constructed proper CRM capability, real SMS marketing devices, and appointment scheduling that doesn’t make you wish to toss your laptop computer out the window.
The drag-and-drop home builders work smoothly, the automation really discharges when it’s supposed to, and you can white-label the whole thing for your customers. That last part ends up being an enormous offer for agency proprietors.
Who Should In Fact Utilize This Point?
Allow’s get real concerning this. GoHighLevel works remarkably for certain companies and definitely draws for others.
You’ll like it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a mentoring or consulting business, or handling a local solution company that lives and passes away by appointments. Dropshippers and single-product eCommerce shops also fit well into what this system succeeds.
Yet if you’re running a large on-line store with thousands of items? Avoid it. Required a content-heavy blog site with serious SEO horse power? WordPress will serve you much better. Managing intricate stock and satisfaction? Look elsewhere.
The system was actually made for agencies handling several clients, which emphasis shows in every feature. If that’s not your globe, you’ll possibly seem like you’re forcing a square fix into a rounded opening.
The Features That Actually Issue
I’m not going to bore you with every switch and food selection choice. Allow’s discuss what makes a genuine distinction in your daily work.
The automation process are legitimately remarkable. You can develop sequences that react to what individuals in fact do– clicked a link, checked out a web page, booked a phone call, whatever. String with each other emails, messages, landing pages, and schedule welcomes without touching a line of code. I’ve developed some complicated stuff below, and it just functions.
Email marketing does the job without unnecessary intricacy. Templates load fast, the editor does not fight you, and division options allow you target the right people. Absolutely nothing groundbreaking, but it’s strong and trusted.
Now, the CRM– this is where things obtain fascinating. A lot of funnel home builders slap on some basic contact administration and call it a day. GoHighLevel really tracks everything your leads do. Every page they see, every kind they submit, every web link they click. You can see the whole consumer trip in one place, designate employee to certain contacts, and message people without opening your email.
SMS capability functions better than I anticipated. Two-way discussions, mass messaging, aesthetic editor– it’s all there and integrated properly with the rest of the platform. When someone messages back, it appears in their call document alongside everything else. Simple idea, but many platforms can not seem to figure it out.
How People Are Earning Money With This
The white-label chance is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software and offer month-to-month memberships. Some agencies are pulling in over a hundred grand month-to-month doing exactly this. You manage pricing, decide which features each membership level gets, and even charge extra for SMS and email use.
Conventional agency job ends up being more lucrative also. Unlimited sub-accounts imply you can take care of as lots of clients as you want for one flat fee. Construct their funnels, established automation, host their web sites– after that charge monthly retainers. Your prices remain fixed while income scales.
Selling digital items and training courses? The platform includes membership site hosting with unlimited pupils and video clips at no extra charge. Link Red stripe for repayments and you’re off to the races.
Trains and experts can finally automate the active work. Booking visits, sending suggestions, following up with potential customers– all of it occurs immediately. You concentrate on real training rather than managing your calendar.
List building solutions range wonderfully right here. Spin up landing pages, forms, and scheduling schedules for clients across different markets. Same backend, tailored frontend. Rinse and repeat.
What It Costs and What You Get
The Starter plan runs ninety-seven dollars regular monthly and includes 2 sub-accounts. Perfect for solo marketers or tiny agencies just starting. You get unlimited whatever else– calls, funnels, emails, the whole nine yards.
Agency Unlimited jumps to two hundred ninety-seven dollars but eliminates sub-account limitations totally. Take care of ten customers or ten thousand, price stays the exact same. The mathematics gets really appealing as you expand.
SaaS Pro rests at four ninety-seven monthly and unlocks the white-label resale choice. Release your own software business without building anything from the ground up. Set your very own costs, create tiered plans, keep the revenues Can GoHighLevel Replace Your Existing CRM
They use a thirty-day trial through specific companions rather than the standard 2 weeks. Definitely worth getting if you can locate it– gives you real time to examine everything properly.
The Excellent, The Bad and The Ugly
What jobs: You’re changing numerous subscriptions with one login. The interface stays consistent whether you’re building funnels or web sites. Unlimited sub-accounts for agencies create outrageous scalability. The feature set covers ninety percent of what agencies really need.
What doesn’t: Client support can be shateringly slow-moving. New users frequently really feel bewildered by the sheer variety of features. Email assimilations just overcome SMTP as opposed to native links. Less pre-built assimilations compared to established players.
The platform connects with Google, Facebook, Instagram, Stripe, Shopify, and others straight. Everything else experiences Zapier or Pabbly Attach, which functions fine yet adds another layer of complexity.
Final Thought: Can GoHighLevel Replace Your Existing CRM
Below’s my truthful take: GoHighLevel makes sense when you worth consolidation and workflow performance over having the outright ideal device for every single feature. It’s really efficient what agencies require most and sufficient for everything else.
If you’re building funnels frequently, managing multiple customers, doing appointment-based marketing, or drowning in software program registrations, this system is worthy of significant factor to consider. The thirty-day trial gives you adequate time to migrate a customer or 2 and see how it actually executes under actual conditions.
The white-label angle opens up repeating earnings streams that used to need enormous growth budgets. For enthusiastic agency proprietors, that alone justifies exploring the platform.
But if you require sophisticated eCommerce features, content monitoring firepower, or best-in-class devices for details features, you’ll probably wind up supplementing GoHighLevel with other software anyway. Because situation, the consolidation advantage largely vanishes.
The platform succeeds by being exceptional at core agency needs while being strong enough at everything else. Your decision boils down to whether that tradeoff matches your top priorities. For lots of agencies, it absolutely does.