Running a digital marketing agency indicates sinking in subscriptions. You’ve obtained one tool for email, one more for funnels, another thing for SMS, and do not also get me started on CRM systems. GoHighLevel appeared in 2018 appealing to fix this mess, and truthfully, they may’ve actually pulled it off.
I’ve invested substantial time testing this system, and while it’s not perfect, it does something most marketing software application stops working at– it actually works the method agencies require it to work. Let me break down what you’re really obtaining right here, GoHighLevel Square POS.
What Is GoHighLevel?
Think about it as the Swiss Army knife for digital marketing agencies. Rather than paying for ClickFunnels, ActiveCampaign, Calendly, and three various other tools, you obtain everything packed together. The firm operates out of Dallas and has actually been expanding like crazy given that 2020.
Right here’s what caught my focus: it’s not simply another funnel builder pretending to be a total service. They actually developed proper CRM functionality, actual SMS marketing tools, and appointment scheduling that does not make you want to toss your laptop out the window.
The drag-and-drop contractors function smoothly, the automation actually discharges when it’s supposed to, and you can white-label the whole thing for your customers. That last part ends up being an enormous deal for agency owners.
Who Should Really Use This Point?
Let’s get actual concerning this. GoHighLevel works remarkably for certain companies and absolutely sucks for others.
You’ll enjoy it if you’re running a digital marketing agency, doing associate marketing with funnels, running a coaching or consulting organization, or handling a regional service company that lives and passes away by appointments. Dropshippers and single-product eCommerce shops also fit nicely right into what this platform succeeds.
But if you’re running a massive on-line shop with numerous items? Skip it. Required a content-heavy blog site with major search engine optimization horse power? WordPress will certainly offer you much better. Managing complicated stock and satisfaction? Look in other places.
The platform was essentially created for agencies handling multiple clients, and that focus shows in every feature. If that’s not your globe, you’ll most likely seem like you’re requiring a square fix right into a rounded hole.
The Features That In Fact Matter
I’m not going to birthed you with every switch and menu alternative. Let’s speak about what makes a genuine distinction in your everyday work.
The automation workflows are properly outstanding. You can construct sequences that reply to what individuals in fact do– clicked a web link, went to a page, reserved a call, whatever. String together emails, messages, landing pages, and calendar invites without touching a line of code. I have actually developed some intricate stuff right here, and it simply functions.
Email marketing finishes the job without unneeded complexity. Templates pack fast, the editor does not combat you, and division choices allow you target the right people. Nothing groundbreaking, however it’s strong and trusted.
Currently, the CRM– this is where points obtain intriguing. A lot of funnel home builders add some fundamental call management and stop. GoHighLevel actually tracks whatever your leads do. Every web page they check out, every form they submit, every link they click. You can see the whole consumer journey in one location, appoint employee to details contacts, and message individuals without opening your email.
SMS performance works better than I expected. Two-way conversations, mass messaging, aesthetic editor– it’s all there and incorporated effectively with the rest of the platform. When someone messages back, it appears in their contact record alongside every little thing else. Straightforward principle, but the majority of platforms can’t seem to figure it out.
How People Are Earning Money With This
The white-label chance is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your very own software application and market regular monthly subscriptions. Some agencies are drawing in over a hundred grand regular monthly doing exactly this. You manage pricing, decide which features each membership level obtains, and also charge extra for SMS and email use.
Typical agency job ends up being much more successful too. Unlimited sub-accounts imply you can manage as many customers as you want for one flat fee. Develop their funnels, established automation, host their websites– then charge month-to-month retainers. Your costs stay taken care of while income scales.
Marketing electronic products and training courses? The system consists of membership site hosting with unlimited trainees and videos at no extra cost. Connect Red stripe for payments and you’re off to the races.
Instructors and specialists can ultimately automate the active job. Booking appointments, sending suggestions, following up with prospects– all of it happens instantly. You focus on real coaching instead of managing your schedule.
Lead generation services range perfectly right here. Spin up landing pages, forms, and booking calendars for clients across different sectors. Very same backend, tailored frontend. Rinse and repeat.
What It Costs and What You Get
The Starter plan runs ninety-seven bucks regular monthly and includes 2 sub-accounts. Perfect for solo marketing experts or tiny agencies simply getting started. You obtain unlimited whatever else– calls, funnels, emails, the whole 9 lawns.
Agency Unlimited leaps to 2 hundred ninety-seven dollars yet eliminates sub-account limits totally. Handle 10 clients or 10 thousand, rate remains the exact same. The mathematics obtains really eye-catching as you grow.
SaaS Pro sits at four ninety-seven month-to-month and unlocks the white-label resale option. Release your own software application business without constructing anything from the ground up. Set your own costs, develop tiered plans, keep the profits GoHighLevel Square POS
They provide a thirty-day trial through particular partners instead of the typical 2 weeks. Absolutely worth getting hold of if you can discover it– provides you real time to test whatever effectively.
The Excellent, The Bad and The Ugly
What works: You’re changing multiple memberships with one login. The user interface remains consistent whether you’re building funnels or internet sites. Unlimited sub-accounts for agencies develop outrageous scalability. The feature collection covers ninety percent of what agencies actually need.
What doesn’t: Consumer support can be shateringly slow. New users often feel bewildered by the sheer number of features. Email integrations only work through SMTP as opposed to indigenous links. Less pre-built integrations compared to developed gamers.
The system connects with Google, Facebook, Instagram, Red Stripe, Shopify, and others directly. Every little thing else goes through Zapier or Pabbly Connect, which functions fine yet adds an additional layer of complexity.
Final Thought: GoHighLevel Square POS
Below’s my straightforward take: GoHighLevel makes good sense when you value loan consolidation and workflow performance over having the outright ideal tool for each single feature. It’s really efficient what agencies require most and adequate for whatever else.
If you’re building funnels on a regular basis, managing several clients, doing appointment-based selling, or drowning in software application subscriptions, this platform should have severe consideration. The thirty-day trial gives you adequate time to migrate a customer or 2 and see how it actually executes under actual problems.
The white-label angle opens up recurring earnings streams that utilized to call for massive growth budgets. For enthusiastic agency proprietors, that alone validates checking out the system.
Yet if you require advanced eCommerce features, content administration firepower, or best-in-class tools for certain features, you’ll probably wind up supplementing GoHighLevel with various other software application anyway. In that case, the debt consolidation advantage greatly goes away.
The platform is successful by being excellent at core agency requires while being solid sufficient at everything else. Your decision comes down to whether that tradeoff matches your priorities. For lots of agencies, it absolutely does.