Running a digital marketing agency means drowning in registrations. You’ve obtained one device for email, one more for funnels, another thing for text, and don’t even get me started on CRM systems. GoHighLevel appeared in 2018 appealing to fix this mess, and honestly, they could’ve really pulled it off.
I have actually spent considerable time screening this platform, and while it’s not perfect, it does something most marketing software program falls short at– it in fact functions the way agencies require it to function. Let me break down what you’re actually obtaining below, GoHighLevel Real Estate Agent Playbook.
What Is GoHighLevel?
Think about it as the Swiss Army knife for electronic marketing agencies. Rather than paying for ClickFunnels, ActiveCampaign, Calendly, and 3 other devices, you get whatever bundled together. The firm runs out of Dallas and has been expanding like crazy because 2020.
Right here’s what caught my attention: it’s not just an additional funnel builder pretending to be a full service. They really developed correct CRM performance, real SMS marketing tools, and appointment scheduling that doesn’t make you wish to throw your laptop gone.
The drag-and-drop home builders function efficiently, the automation actually terminates when it’s intended to, and you can white-label the entire thing for your clients. That last part turns out to be a substantial deal for agency proprietors.
Who Should Really Utilize This Thing?
Allow’s obtain real regarding this. GoHighLevel functions remarkably for sure companies and absolutely sucks for others.
You’ll love it if you’re running an electronic marketing agency, doing associate marketing with funnels, running a mentoring or consulting company, or handling a local solution company that lives and passes away by consultations. Dropshippers and single-product eCommerce stores also fit nicely right into what this system does well.
Yet if you’re running a large online store with thousands of items? Miss it. Required a content-heavy blog site with major SEO horse power? WordPress will serve you better. Handling complex supply and satisfaction? Look in other places.
The system was essentially designed for agencies managing multiple clients, and that emphasis shows in every feature. If that’s not your globe, you’ll possibly feel like you’re compeling a square secure into a rounded opening.
The Features That In Fact Issue
I’m not mosting likely to birthed you with each and every single switch and menu choice. Let’s discuss what makes a genuine difference in your everyday work.
The automation process are legally remarkable. You can construct sequences that react to what people actually do– clicked a web link, went to a web page, scheduled a phone call, whatever. String together emails, messages, landing pages, and calendar invites without touching a line of code. I have actually built some complex things here, and it just works.
Email marketing does the job without unneeded intricacy. Templates pack fast, the editor does not fight you, and segmentation options let you target the right people. Absolutely nothing groundbreaking, however it’s solid and reliable.
Now, the CRM– this is where points obtain fascinating. Many funnel home builders slap on some standard call management and stop. GoHighLevel really tracks whatever your leads do. Every web page they visit, every type they submit, every web link they click. You can see the whole client journey in one area, designate team members to certain contacts, and message people without opening your email.
SMS performance functions much better than I expected. Two-way conversations, mass messaging, aesthetic editor– it’s all there and integrated appropriately with the remainder of the system. When someone messages back, it shows up in their get in touch with document together with everything else. Easy concept, however a lot of platforms can’t seem to figure it out.
How People Are Making Money With This
The white-label chance is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and sell month-to-month registrations. Some agencies are pulling in over a hundred grand regular monthly doing precisely this. You control pricing, decide which features each membership degree gets, and even charge extra for SMS and email usage.
Typical agency work becomes a lot more rewarding also. Unlimited sub-accounts indicate you can manage as lots of clients as you desire for one level cost. Build their funnels, set up automation, host their internet sites– then bill month-to-month retainers. Your costs remain repaired while earnings scales.
Selling electronic items and courses? The platform consists of membership website hosting with unlimited pupils and videos at no extra cost. Attach Stripe for settlements and you’re off to the races.
Coaches and consultants can lastly automate the hectic job. Reserving appointments, sending out tips, following up with leads– it all takes place automatically. You concentrate on actual training as opposed to handling your calendar.
Lead generation solutions range beautifully right here. Spin up landing pages, forms, and reserving calendars for clients throughout different sectors. Very same backend, tailored frontend. Rinse and repeat.
What It Costs and What You Get
The Starter plan runs ninety-seven bucks regular monthly and includes 2 sub-accounts. Perfect for solo marketing professionals or small agencies just getting started. You obtain unlimited everything else– contacts, funnels, emails, the entire nine yards.
Agency Unlimited jumps to 2 hundred ninety-seven bucks yet gets rid of sub-account limits totally. Take care of ten clients or ten thousand, price remains the same. The mathematics obtains really attractive as you grow.
SaaS Pro sits at four ninety-seven monthly and opens the white-label resale option. Launch your very own software application company without developing anything from square one. Establish your own costs, develop tiered plans, maintain the revenues GoHighLevel Real Estate Agent Playbook
They provide a thirty-day test through particular companions as opposed to the conventional 2 weeks. Most definitely worth ordering if you can discover it– provides you real time to evaluate every little thing correctly.
The Excellent, The Bad and The Ugly
What works: You’re changing numerous subscriptions with one login. The user interface remains regular whether you’re developing funnels or sites. Unlimited sub-accounts for agencies develop insane scalability. The feature collection covers ninety percent of what agencies really require.
What does not: Consumer assistance can be painfully slow-moving. New individuals usually really feel overwhelmed by the sheer number of features. Email combinations just resolve SMTP instead of native links. Less pre-built assimilations compared to established players.
The system gets in touch with Google, Facebook, Instagram, Stripe, Shopify, and others directly. Whatever else undergoes Zapier or Pabbly Attach, which functions fine however includes another layer of intricacy.
Verdict: GoHighLevel Real Estate Agent Playbook
Right here’s my sincere take: GoHighLevel makes sense when you worth loan consolidation and workflow effectiveness over having the outright finest device for each solitary function. It’s actually proficient at what agencies require most and ample for whatever else.
If you’re constructing funnels routinely, handling multiple customers, doing appointment-based marketing, or sinking in software application subscriptions, this platform should have major consideration. The thirty-day trial gives you enough time to migrate a customer or 2 and see how it actually performs under actual conditions.
The white-label angle opens up persisting earnings streams that utilized to call for huge growth spending plans. For ambitious agency owners, that alone justifies discovering the platform.
However if you need innovative eCommerce features, content administration firepower, or best-in-class tools for particular functions, you’ll most likely end up supplementing GoHighLevel with various other software application anyway. Because case, the loan consolidation advantage greatly goes away.
The system succeeds by being superb at core agency requires while being solid enough at everything else. Your decision boils down to whether that tradeoff matches your concerns. For lots of agencies, it absolutely does.