Running an electronic marketing agency indicates drowning in memberships. You have actually obtained one device for email, another for funnels, another thing for SMS, and do not even obtain me begun on CRM systems. GoHighLevel showed up in 2018 encouraging to repair this mess, and truthfully, they may’ve in fact pulled it off.
I’ve spent substantial time testing this platform, and while it’s not perfect, it does something most marketing software fails at– it actually works the way agencies require it to work. Let me break down what you’re actually getting below, GoHighLevel Project Management.
What Is GoHighLevel?
Think of it as the Swiss Army knife for electronic marketing agencies. Instead of spending for ClickFunnels, ActiveCampaign, Calendly, and 3 various other devices, you get every little thing bundled together. The firm operates out of Dallas and has been growing like crazy since 2020.
Here’s what captured my attention: it’s not just another funnel builder making believe to be a full option. They actually developed correct CRM functionality, genuine SMS marketing devices, and appointment scheduling that doesn’t make you want to throw your laptop out the window.
The drag-and-drop builders function efficiently, the automation really discharges when it’s expected to, and you can white-label the entire thing for your clients. That last part turns out to be a massive bargain for agency owners.
Who Should Actually Use This Point?
Let’s get actual concerning this. GoHighLevel functions wonderfully for certain businesses and absolutely sucks for others.
You’ll enjoy it if you’re running an electronic marketing agency, doing affiliate marketing with funnels, running a training or consulting organization, or managing a regional service business that lives and passes away by consultations. Dropshippers and single-product eCommerce shops also fit nicely right into what this system succeeds.
However if you’re running a huge on-line store with thousands of products? Avoid it. Required a content-heavy blog site with serious search engine optimization horse power? WordPress will certainly serve you much better. Taking care of complicated stock and gratification? Look in other places.
The system was essentially developed for agencies taking care of numerous clients, which emphasis shows in every feature. If that’s not your world, you’ll probably feel like you’re forcing a square peg right into a rounded opening.
The Features That Really Matter
I’m not mosting likely to bore you with each and every single button and menu option. Allow’s talk about what makes a real difference in your daily job.
The automation operations are legally remarkable. You can construct series that respond to what individuals in fact do– clicked a web link, went to a page, reserved a phone call, whatever. String with each other emails, messages, landing pages, and schedule welcomes without touching a line of code. I’ve developed some intricate stuff here, and it just works.
Email marketing finishes the job without unnecessary complexity. Templates fill quickly, the editor does not battle you, and segmentation alternatives allow you target the right people. Absolutely nothing groundbreaking, however it’s solid and dependable.
Now, the CRM– this is where points get interesting. Most funnel home builders add some standard get in touch with management and stop. GoHighLevel really tracks every little thing your leads do. Every web page they visit, every type they submit, every link they click. You can see the whole consumer journey in one area, designate team members to certain calls, and message people without opening your email.
SMS functionality works much better than I anticipated. Two-way discussions, mass messaging, visual editor– it’s all there and incorporated correctly with the rest of the platform. When a person messages back, it appears in their get in touch with document alongside everything else. Easy concept, however most platforms can not appear to figure it out.
How People Are Earning Money With This
The white-label opportunity is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your very own software program and sell regular monthly memberships. Some agencies are pulling in over a hundred grand regular monthly doing specifically this. You control pricing, make a decision which features each membership degree gets, and even bill additional for SMS and email usage.
Standard agency job comes to be extra profitable too. Unlimited sub-accounts mean you can take care of as several customers as you want for one flat cost. Construct their funnels, established automation, host their sites– after that charge month-to-month retainers. Your expenses stay repaired while income ranges.
Selling digital products and training courses? The system includes membership site hosting with unlimited students and video clips at no added cost. Link Stripe for payments and you’re off to the races.
Trains and professionals can lastly automate the busy work. Reserving visits, sending out reminders, following up with potential customers– it all takes place immediately. You concentrate on real coaching rather than handling your schedule.
Lead generation services scale wonderfully right here. Rotate up landing pages, forms, and reserving calendars for customers across different markets. Very same backend, customized frontend. Rinse and repeat.
What It Expenses and What You Obtain
The Starter plan runs ninety-seven bucks regular monthly and consists of 2 sub-accounts. Perfect for solo marketing experts or little agencies simply beginning. You obtain unlimited whatever else– get in touches with, funnels, emails, the whole 9 lawns.
Agency Unlimited jumps to 2 hundred ninety-seven dollars yet gets rid of sub-account restrictions totally. Handle 10 clients or 10 thousand, cost stays the very same. The mathematics obtains really eye-catching as you grow.
SaaS Pro rests at four ninety-seven month-to-month and unlocks the white-label resale choice. Launch your own software application firm without developing anything from the ground up. Set your own prices, produce tiered plans, keep the earnings GoHighLevel Project Management
They provide a thirty-day test with particular partners instead of the conventional two weeks. Definitely worth getting hold of if you can find it– gives you real time to examine everything appropriately.
The Great, The Bad and The Ugly
What works: You’re replacing multiple memberships with one login. The interface remains constant whether you’re building funnels or websites. Unlimited sub-accounts for agencies develop ridiculous scalability. The feature collection covers ninety percent of what agencies in fact require.
What doesn’t: Client support can be shateringly slow. New customers typically really feel bewildered by the large variety of features. Email integrations just work through SMTP instead of indigenous links. Fewer pre-built integrations contrasted to established players.
The system gets in touch with Google, Facebook, Instagram, Red Stripe, Shopify, and others directly. Whatever else undergoes Zapier or Pabbly Connect, which functions fine yet adds another layer of complexity.
Conclusion: GoHighLevel Project Management
Right here’s my truthful take: GoHighLevel makes good sense when you value consolidation and workflow effectiveness over having the outright best tool for every single single function. It’s actually efficient what agencies require most and adequate for every little thing else.
If you’re building funnels regularly, taking care of multiple customers, doing appointment-based selling, or drowning in software program memberships, this platform is entitled to serious factor to consider. The thirty-day test gives you enough time to move a client or two and see exactly how it really performs under real conditions.
The white-label angle opens recurring income streams that made use of to call for enormous growth spending plans. For enthusiastic agency proprietors, that alone justifies discovering the platform.
Yet if you require advanced eCommerce features, content administration firepower, or best-in-class devices for specific features, you’ll possibly wind up supplementing GoHighLevel with various other software anyway. In that situation, the debt consolidation benefit largely vanishes.
The system does well by being outstanding at core agency requires while being strong sufficient at whatever else. Your choice boils down to whether that tradeoff matches your concerns. For many agencies, it absolutely does.