Running a digital marketing agency indicates drowning in subscriptions. You’ve got one tool for email, another for funnels, another thing for SMS, and don’t also obtain me started on CRM systems. GoHighLevel showed up in 2018 promising to repair this mess, and honestly, they might’ve really pulled it off.
I have actually spent significant time testing this system, and while it’s not best, it does something most marketing software fails at– it actually works the method agencies require it to function. Let me break down what you’re truly getting right here, GoHighLevel For Dummies.
What Is GoHighLevel?
Consider it as the Pocket knife for electronic marketing agencies. Instead of spending for ClickFunnels, ActiveCampaign, Calendly, and 3 various other tools, you get whatever bundled with each other. The business operates out of Dallas and has actually been growing like crazy given that 2020.
Right here’s what captured my attention: it’s not simply one more funnel builder acting to be a full solution. They actually constructed proper CRM performance, actual SMS marketing devices, and appointment scheduling that does not make you wish to throw your laptop gone.
The drag-and-drop home builders function efficiently, the automation really terminates when it’s meant to, and you can white-label the entire thing for your clients. That tail end turns out to be a substantial bargain for agency owners.
Who Should Actually Use This Point?
Allow’s get actual concerning this. GoHighLevel functions wonderfully for certain organizations and absolutely draws for others.
You’ll enjoy it if you’re running a digital marketing agency, doing associate marketing with funnels, running a training or consulting organization, or taking care of a regional solution business that lives and dies by appointments. Dropshippers and single-product eCommerce stores also fit well right into what this platform does well.
However if you’re running a large online shop with hundreds of products? Miss it. Required a content-heavy blog site with significant search engine optimization horse power? WordPress will certainly serve you much better. Managing complicated stock and gratification? Look in other places.
The platform was literally designed for agencies handling several clients, and that focus shows in every feature. If that’s not your world, you’ll possibly seem like you’re compeling a square fix into a rounded opening.
The Features That Really Matter
I’m not mosting likely to bore you with each and every single button and menu alternative. Allow’s discuss what makes an actual difference in your daily work.
The automation operations are legitimately outstanding. You can construct sequences that react to what people in fact do– clicked a link, saw a page, scheduled a phone call, whatever. String together emails, messages, landing pages, and schedule invites without touching a line of code. I have actually constructed some complex stuff below, and it just works.
Email marketing does the job without unneeded intricacy. Templates pack quickly, the editor does not combat you, and division choices let you target the right people. Nothing groundbreaking, yet it’s solid and dependable.
Now, the CRM– this is where things obtain intriguing. Many funnel contractors slap on some basic get in touch with administration and stop. GoHighLevel really tracks whatever your leads do. Every web page they visit, every kind they fill out, every web link they click. You can see the entire customer trip in one location, designate team members to particular calls, and message people without opening your email.
SMS performance works far better than I expected. Two-way conversations, mass messaging, visual editor– it’s all there and incorporated properly with the rest of the platform. When somebody texts back, it shows up in their contact document along with whatever else. Straightforward concept, however many systems can’t seem to figure it out.
How People Are Earning Money With This
The white-label chance is absolutely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software and sell month-to-month memberships. Some agencies are pulling in over a hundred grand month-to-month doing specifically this. You manage pricing, make a decision which features each membership level gets, and also charge added for SMS and email use.
Conventional agency work becomes extra profitable also. Unlimited sub-accounts suggest you can handle as many customers as you want for one flat fee. Develop their funnels, set up automation, host their internet sites– after that charge month-to-month retainers. Your costs stay repaired while income scales.
Selling digital items and programs? The system consists of membership site hosting with unlimited students and video clips at no extra cost. Link Stripe for repayments and you’re off to the races.
Trains and consultants can ultimately automate the active job. Booking appointments, sending pointers, following up with prospects– everything occurs instantly. You focus on actual mentoring rather than managing your calendar.
Lead generation solutions scale beautifully below. Rotate up landing pages, forms, and scheduling calendars for customers across different sectors. Same backend, customized frontend. Rinse and repeat.
What It Costs and What You Get
The Starter plan runs ninety-seven bucks regular monthly and includes two sub-accounts. Perfect for solo marketing experts or small agencies just beginning. You get unlimited everything else– contacts, funnels, emails, the entire 9 backyards.
Agency Unlimited leaps to two hundred ninety-seven dollars however removes sub-account restrictions completely. Handle 10 clients or ten thousand, price remains the very same. The math gets actually appealing as you grow.
SaaS Pro rests at four ninety-seven regular monthly and unlocks the white-label resale option. Introduce your own software program business without building anything from scratch. Establish your own rates, develop tiered plans, keep the earnings GoHighLevel For Dummies
They offer a thirty-day test via particular partners instead of the conventional two weeks. Definitely worth getting hold of if you can discover it– gives you actual time to evaluate everything properly.
The Great, The Bad and The Ugly
What works: You’re changing numerous subscriptions with one login. The user interface remains regular whether you’re building funnels or internet sites. Unlimited sub-accounts for agencies produce outrageous scalability. The feature collection covers ninety percent of what agencies actually need.
What doesn’t: Customer assistance can be shateringly slow-moving. New individuals typically feel overwhelmed by the large variety of features. Email integrations only work through SMTP as opposed to indigenous links. Less pre-built combinations compared to developed players.
The platform connects with Google, Facebook, Instagram, Stripe, Shopify, and others straight. Whatever else undergoes Zapier or Pabbly Connect, which functions penalty however includes an additional layer of intricacy.
Conclusion: GoHighLevel For Dummies
Right here’s my straightforward take: GoHighLevel makes sense when you value loan consolidation and workflow efficiency over having the absolute ideal device for every single function. It’s actually proficient at what agencies need most and ample for everything else.
If you’re constructing funnels frequently, managing several clients, doing appointment-based selling, or sinking in software program registrations, this platform deserves significant consideration. The thirty-day test gives you enough time to move a customer or more and see exactly how it really carries out under real conditions.
The white-label angle opens up repeating revenue streams that utilized to need substantial growth spending plans. For enthusiastic agency owners, that alone validates checking out the platform.
However if you require innovative eCommerce features, material administration firepower, or best-in-class tools for certain features, you’ll most likely end up supplementing GoHighLevel with various other software anyhow. In that situation, the debt consolidation advantage largely disappears.
The platform prospers by being outstanding at core agency requires while being strong enough at whatever else. Your choice boils down to whether that tradeoff matches your priorities. For lots of agencies, it absolutely does.