Running an electronic marketing agency means drowning in memberships. You have actually obtained one tool for email, one more for funnels, something else for SMS, and don’t even obtain me begun on CRM systems. GoHighLevel appeared in 2018 promising to fix this mess, and honestly, they could’ve actually pulled it off.
I’ve invested significant time testing this platform, and while it’s not perfect, it does something most marketing software stops working at– it really functions the method agencies require it to function. Let me break down what you’re truly getting here, GoHighLevel Features.
What Is GoHighLevel?
Think of it as the Pocket knife for digital marketing agencies. Instead of spending for ClickFunnels, ActiveCampaign, Calendly, and 3 various other tools, you obtain whatever bundled with each other. The business operates out of Dallas and has been growing like crazy since 2020.
Here’s what captured my interest: it’s not just one more funnel builder claiming to be a full solution. They really built proper CRM functionality, actual SMS marketing devices, and appointment scheduling that doesn’t make you wish to toss your laptop out the window.
The drag-and-drop home builders work smoothly, the automation really fires when it’s expected to, and you can white-label the entire thing for your customers. That last part becomes a massive offer for agency owners.
Who Should In Fact Utilize This Point?
Allow’s get actual about this. GoHighLevel works brilliantly for sure services and definitely sucks for others.
You’ll love it if you’re running a digital marketing agency, doing associate marketing with funnels, running a coaching or consulting company, or managing a neighborhood solution company that lives and dies by appointments. Dropshippers and single-product eCommerce shops likewise fit well right into what this platform does well.
But if you’re running a huge online shop with thousands of items? Miss it. Required a content-heavy blog site with serious search engine optimization horsepower? WordPress will serve you better. Taking care of intricate supply and satisfaction? Look somewhere else.
The platform was actually developed for agencies managing multiple clients, which emphasis shows in every feature. If that’s not your world, you’ll most likely seem like you’re requiring a square secure right into a rounded opening.
The Features That Really Issue
I’m not mosting likely to birthed you with every single switch and food selection choice. Allow’s discuss what makes a real distinction in your everyday job.
The automation process are legally excellent. You can construct series that reply to what people really do– clicked a link, went to a web page, reserved a phone call, whatever. String with each other emails, texts, landing pages, and schedule invites without touching a line of code. I have actually constructed some complex stuff right here, and it simply functions.
Email marketing gets the job done without unneeded complexity. Templates pack fast, the editor doesn’t fight you, and division options let you target the right people. Nothing groundbreaking, however it’s strong and reliable.
Currently, the CRM– this is where things obtain fascinating. Most funnel builders add some standard get in touch with management and call it a day. GoHighLevel in fact tracks whatever your leads do. Every web page they visit, every form they fill out, every link they click. You can see the whole client trip in one location, designate staff member to specific get in touches with, and message people without opening your email.
SMS capability works much better than I expected. Two-way conversations, mass messaging, aesthetic editor– it’s all there and integrated appropriately with the remainder of the system. When someone texts back, it shows up in their contact record together with every little thing else. Straightforward principle, yet a lot of systems can not appear to figure it out.
How Individuals Are Generating Income With This
The white-label possibility is definitely wild. With the SaaS Pro plan, you rebrand GoHighLevel as your own software application and market monthly registrations. Some agencies are drawing in over a hundred grand month-to-month doing exactly this. You control pricing, choose which features each membership level gets, and also charge additional for SMS and email usage.
Standard agency work ends up being more rewarding as well. Unlimited sub-accounts indicate you can handle as lots of customers as you desire for one flat fee. Build their funnels, established automation, host their internet sites– then bill monthly retainers. Your costs stay taken care of while earnings ranges.
Selling electronic products and courses? The platform consists of membership site hosting with unlimited students and video clips at no additional fee. Attach Red stripe for payments and you’re off to the races.
Trains and consultants can finally automate the busy work. Booking consultations, sending reminders, following up with leads– all of it takes place automatically. You focus on actual coaching rather than handling your calendar.
List building services range beautifully below. Rotate up landing pages, forms, and reserving calendars for customers throughout various industries. Same backend, customized frontend. Rinse and repeat.
What It Expenses and What You Obtain
The Starter plan runs ninety-seven bucks monthly and includes 2 sub-accounts. Perfect for solo online marketers or small agencies simply getting started. You get unlimited whatever else– get in touches with, funnels, emails, the whole nine lawns.
Agency Unlimited leaps to two hundred ninety-seven dollars but removes sub-account limitations completely. Take care of 10 clients or 10 thousand, rate stays the exact same. The math gets really appealing as you expand.
SaaS Pro sits at 4 ninety-seven monthly and opens the white-label resale alternative. Release your very own software program business without building anything from square one. Establish your very own rates, develop tiered plans, keep the revenues GoHighLevel Features
They use a thirty-day test through particular companions instead of the conventional two weeks. Certainly worth grabbing if you can locate it– provides you actual time to check every little thing properly.
The Great, The Bad and The Ugly
What jobs: You’re replacing multiple memberships with one login. The interface stays constant whether you’re building funnels or internet sites. Unlimited sub-accounts for agencies create crazy scalability. The feature set covers ninety percent of what agencies actually require.
What does not: Customer assistance can be painfully slow. New customers often feel bewildered by the large variety of features. Email integrations just work through SMTP instead of native connections. Fewer pre-built assimilations compared to developed gamers.
The platform gets in touch with Google, Facebook, Instagram, Stripe, Shopify, and others directly. Everything else experiences Zapier or Pabbly Connect, which works fine however includes one more layer of intricacy.
Verdict: GoHighLevel Features
Right here’s my honest take: GoHighLevel makes good sense when you value combination and workflow efficiency over having the outright best tool for each solitary feature. It’s truly good at what agencies need most and adequate for every little thing else.
If you’re building funnels consistently, taking care of several clients, doing appointment-based marketing, or drowning in software memberships, this system deserves severe factor to consider. The thirty-day test gives you adequate time to move a customer or more and see just how it in fact executes under real conditions.
The white-label angle opens up repeating profits streams that utilized to call for massive growth budget plans. For enthusiastic agency owners, that alone validates discovering the platform.
Yet if you need advanced eCommerce features, material management firepower, or best-in-class tools for details features, you’ll most likely wind up supplementing GoHighLevel with other software application anyhow. Because situation, the debt consolidation benefit greatly vanishes.
The platform succeeds by being excellent at core agency needs while being strong sufficient at whatever else. Your decision comes down to whether that tradeoff matches your top priorities. For lots of agencies, it absolutely does.